Tag Archives: Maximize

Back to Basics: Maximize your YouTube advertising

YouTube is a ‘reference engine’ and advertisers can leverage it to define their target audience. But like other social media platforms, brand safety must be considered. Bruce Budkofsky on December 21, 2018 Advertisers are expected to spend just shy of $30 billion on online video this year – an increase of nearly 28 percent year-over-year, … Continue reading Back to Basics: Maximize your YouTube advertising →

How to Ask the Right Questions for Referrals and Maximize Your Conversion

Conversion Techniques

Jay Kang — December 17, 2018 — December 17, 2018 Let me start with this quote, “If you don’t ask, the answer is always no” – Nora Roberts Now let me explain… Statistics from this survey help us really think about why we should be incorporating referral marketing into our strategies. 68% of consumers only … Continue reading How to Ask the Right Questions for Referrals and Maximize Your Conversion →

How to Maximize Your Black Friday & Cyber Monday Email Data

Holiday Season

Jeremy Souza — November 27, 2018 — November 27, 2018 All right! You made it through the madness of Black Friday and Cyber Monday! Now the real work begins. We hope you gathered in lots of sales and a bunch of new customers. But, you’ve also generated a spreadsheet full of numbers that tell you … Continue reading How to Maximize Your Black Friday & Cyber Monday Email Data →

Eliminate Cognitive Friction to Maximize Human Performance

Performance Management

Daniel Burrus — October 4, 2018 Follow @DanielBurrus — October 4, 2018 Improving cognitive performance is a strategic imperative for anticipatory leaders. Yet, cognitive performance slows down due to cognitive friction. Cognitive friction occurs when professionals can’t think through uncertainties clearly in their minds. These uncertainties include: risks opportunities outcomes consequences implications impact causations causes … Continue reading Eliminate Cognitive Friction to Maximize Human Performance →

How To Use Audience Data To Maximize Marketing Spend

Consumer Engagement

How To Use Audience Data To Maximize Marketing Spend by Jaime Smith , Columnist, September 12, 2018 In its 2018 Digital Marketing Trends Report, AdMaster found that 70% of advertisers plan to increase our digital marketing budgets for 2018. But what do we plan to do with that money? The biggest thing to remember is … Continue reading How To Use Audience Data To Maximize Marketing Spend →

9 Ways Entrepreneurs Can Maximize Their Time Every Day

Entrepreneur Tools

Max Palmer — September 12, 2018 — September 12, 2018 JESHOOTScom / Pixabay The path of an entrepreneur is anything but straightforward. It’s without a doubt one of the toughest careers you can choose. The only person who dictates what happens in your future is you. The only way to set yourself up for success … Continue reading 9 Ways Entrepreneurs Can Maximize Their Time Every Day →

Don’t Leave Money On the Table! 3 Ways to Maximize Passive Income

Making Money

Karen Repoli — August 17, 2018 Follow @karenrepoli — August 17, 2018 Stellar virtual assistants are able to look at a company objectively, ask pertinent questions, and guide the owner through the process of creating a plan for sound infrastructure and daily management. Consider a virtual assistant your objective, knowledgeable third party, the one who … Continue reading Don’t Leave Money On the Table! 3 Ways to Maximize Passive Income →

How to maximize value from push notifications

Web Management Guidelines

Finding the right way to utilize mobile push notifications is both an art and a science. Contributor Sam Welch reveals what you need to consider. Sam Welch on August 8, 2018 In my last post, I talked about how to use email to get even more out of your most valuable users (your customers!). Email … Continue reading How to maximize value from push notifications →

Nurturing Your Long Tail Partners to Maximize Channel ROI

Return On Investment - ROI

Josh Swenson — July 27, 2018 — July 27, 2018 geralt / Pixabay As a channel marketer, you’re likely very familiar with your top channel partners. They are the ones who engage with you often and send you referrals regularly. If your program has a number of active, vocal partners it’s possible they take up … Continue reading Nurturing Your Long Tail Partners to Maximize Channel ROI →

Do More with Less — Maximize Any Video Budget

Video Strategy

James Hamar — July 3, 2018 — July 3, 2018 Free-Photos / Pixabay For many organizations, content plans are expanding and marketers are leading the charge to build and execute on them. But as content needs grow, budgets continue to shrink or stay the same. Many marketers are stuck at a video production process crossroads … Continue reading Do More with Less — Maximize Any Video Budget →