Sara Card August 7, 2020 Have you ever had experiences and interactions across a brand’s channels that just don’t connect? Maybe you bought something on a favorite retailer’s website… yet you’re still followed by ads for it across the Internet. Or maybe, after filling out an account application online, you find the call center agent … Continue reading Where Do You Stand with Cross-Channel Maturity?
Data Adolescence: Most Enterprise Firms Are At the Low End Of Maturity by Ray Schultz , Columnist, October 25, 2019 Most enterprise marketers use over five channels. But three channels get 70% of the spend: digital advertising, email and websites, according to State of Audience Management Maturity 2019, a study by Merkle and MarTech Advisor. … Continue reading Data Adolescence: Most Enterprise Firms Are At the Low End Of Maturity
Kris Hughes — October 9, 2019 Follow @Kris_Hughes Developing a blog’s content strategy without also taking into consideration its maturity level is putting the cart before the horse. It’s vital to consider how mature a blog is. This is so you to spend time on the right types of content and promotional activity. All blogs … Continue reading Understanding How a Blog’s Maturity Level Impacts Content Strategy
Christiaan Verwijs — May 3, 2019 — May 3, 2019 I always assume that the people I work with are professionals – and not children. This is why I don’t like maturity models in whatever shape or form. And we’ve got a lot of those in our industry. We have maturity models about development practices, … Continue reading Here’s What’s Wrong With Maturity Models
Robbin Schuurman — November 13, 2018 — November 13, 2018 The Product Owner role is implemented in organizations in various different ways. The responsibilities and authorities of Product Owners vary across organizations, departments, teams, and Product Owners. This can be explained to some extent because it is a role that people need to grow into. … Continue reading Growing as a Product Owner: 5 Product Owner Maturity Levels
Erika Brookes — September 28, 2018 Follow @ebrookes— September 28, 2018 In a world of constant connectivity, online shoppers expect to search, browse and purchase products easily, whenever and wherever they want. As they jump between a growing number of devices and channels, the path to purchase becomes increasingly complex. It’s no longer about delivering … Continue reading 4-Stage eCommerce Marketing Maturity Model: A Framework for SMB Retailers
Kaleigh Moore — August 25, 2017 Follow @kaleighf — August 25, 2017 geralt / Pixabay Maybe you’ve heard the term ‘maturity assessment’ floating around in the sales and marketing departments…but you’re not quite sure what exactly it is. Let’s clear that up. For the user, a maturity assessment is essentially a resource that helps indicate … Continue reading What Is a Maturity Assessment? And How to Make One in 5 Steps
Are you able to gauge the strengths and weaknesses of your messaging program? Columnist Jose Cebrian lays out key questions to ask to help you better understand the state of your organization’s messaging strategy. Jose Cebrian on March 14, 2017 In the digital marketing world, the concept of messaging largely revolves around email, SMS … Continue reading Assessing the maturity of your organization’s messaging program
Ken Fischer — February 6, 2017 — February 6, 2017 Let’s talk about social media maturity: it’s not the ability to hold oneself back from posting viral videos or retweeting silly jokes. Rather, it is an index from which businesses can gauge how well they’ve adapted to and taken advantage of social media to advance … Continue reading What Social Media Maturity Is and Why It’s Important for Business
by Laurie Sullivan, Staff Writer @lauriesullivan, September 26, 2016 Optimization and personalization have never led the list of top priorities for advertisers, especially in North America — until now. It’s about their digital maturity. More than half of North American organizations that Adobe surveyed admit they are on the path to digital maturity, but it’s … Continue reading Advertisers Still Lack Digital Maturity
