Tag Archives: Match

How keyword match types work after the new close match variants change

Here’s a free Google Ads script that delivers a detailed report on the impact of Google’s inclusion of “same meaning” queries in exact match close variants. Frederick Vallaeys on September 13, 2018   As reported here on Search Engine Land last week, Google is in the process of further broadening the meaning of ‘exact match’ keywords. … Continue reading How keyword match types work after the new close match variants change

Expanded phrase match negatives: A script for misspellings

Can’t spell? No problem, says contributor Daniel Gilbert. Here is a script that will boost your phrase negative keyword matching by finding the ones you’re failing to catch due to misspellings. Daniel Gilbert on August 17, 2018   As paid search specialists, our strength lies in our ability to exert control over our keyword targeting. … Continue reading Expanded phrase match negatives: A script for misspellings

Why You Shouldn’t Match Your META To Google’s New Character Limits

Chris Sheehy — January 26, 2018 Follow @sidewalkbrand — January 26, 2018 This past December Google lengthened the character limits for the META title and description elements they will display for a webpage. These new changes mean Google will now display up to 70 characters (including spaces) for the title and up to 320 characters … Continue reading Why You Shouldn’t Match Your META To Google’s New Character Limits

Understanding AdWords keyword match types for manufacturers

With much of AdWords’ help documentation geared towards retailers, it can be confusing for manufacturers to figure out how best to utilize the platform. This guide to match types for manufacturers from columnist Dianna Huff can help. Dianna Huff on January 16, 2018   In a previous column, I addressed the challenges paid search advertising … Continue reading Understanding AdWords keyword match types for manufacturers

What the data tells us about the death of exact match and its impact

Following Google’s recent changes to exact match in AdWords, many search marketers were concerned about the impact on their accounts. Now that it’s been a couple weeks, columnist Aaron Levy digs through his client data to see whether advertisers’ fears have come to pass. Aaron Levy on April 7, 2017     On March 17, … Continue reading What the data tells us about the death of exact match and its impact

Meet Your Match: Tips for Networking as a Small Business Owner

Julie Chomiak — February 17, 2017 — February 17, 2017 Networking is an incredibly broad term that seems overwhelming, but when broken down, it’s a terrific resource for small business owners. Meeting people in person and establishing true relationships is a major part of growing a business, but also in creating a support system for … Continue reading Meet Your Match: Tips for Networking as a Small Business Owner