Tag Archives: Match

Adthena Pivots Roadmap To Match Brands’ Economic Challenges

Adthena Pivots Roadmap To Match Brands’ Economic Challenges by Laurie Sullivan  @lauriesullivan, February 3, 2023 Adthena has made a pivot in its plans to support brands as more are making efforts to save money and gain a higher return on ad spend. “We’ve pivoted the product roadmap hard to match the macro climate environment,” Ashley … Continue reading Adthena Pivots Roadmap To Match Brands’ Economic Challenges

Microsoft Adds Automation To Retargeting Lists, Integrates Customer Match With Adobe, Others

Microsoft Adds Automation To Retargeting Lists, Integrates Customer Match With Adobe, Others by Laurie Sullivan  @lauriesullivan, December 2, 2022 Microsoft Advertising has released updates to its Audience Targeting feature and Audience Network such as customer match integrations, auto-generated remarketing lists, and video ads. Customer match integrations — which allows marketers to use email lists that … Continue reading Microsoft Adds Automation To Retargeting Lists, Integrates Customer Match With Adobe, Others

Google Shopping wants to help you find your perfect foundation match

  By Jessica Bursztynsky November 17, 2022 Google is trying to solve the dreaded experience makeup-wearers know all too well: finding a foundation match online. The tech giant on Thursday announced a new augmented reality shopping feature meant to help consumers find an easier shade match. Google is introducing a new photo library of photos … Continue reading Google Shopping wants to help you find your perfect foundation match

Google Ads Now Prefers Phrase, Broad Match Keywords Identical To Query

Google Ads Pushes ‘Phrase’ Or ‘Broad’ Matches Vs. Simple Keywords by Laurie Sullivan , Staff Writer @lauriesullivan, September 24, 2021 Google is taking steps to improve the predictability of how keywords match, especially when multiple keywords are eligible to match the query. A phrase-match or a broad-match keyword that is identical to a query when it … Continue reading Google Ads Now Prefers Phrase, Broad Match Keywords Identical To Query

Why Don’t Conversions in Google Ads and Google Analytics Match?

Kevin Webster September 13, 2021 If there’s one question that every search marketer has had to answer for a client, it’s this one: Why don’t my conversions in Google Ads and Google Analytics match? The answer is simple, yet hard to understand. It’s all about your attribution modeling. What is Attribution Modeling? For the purposes … Continue reading Why Don’t Conversions in Google Ads and Google Analytics Match?

How to Succeed in Google Ads Without Modified Broad Match

Susie Marino June 13, 2021 Despite Google’s claims that broad match is more effective than ever before, many advertisers are still reeling from the loss of their beloved modified broad match type. How can you continue getting relevant traffic from your ads? Enter: Broad match keywords + audience targeting. To be fair, this was always … Continue reading How to Succeed in Google Ads Without Modified Broad Match

Outreach Strategists Proves Cookieless Identity Improves Performance, Match Rates

Outreach Strategists Proves Cookieless Identity Improves Performance, Match Rates by Laurie Sullivan  @lauriesullivan, February 4, 2021 Outreach Strategists, a Houston-based public affairs and communications agency, uses an identity resolution and audience platform with help from Adform and Semcasting that relies on a federated ID rather than a cookie-workaround. “In the past we would wait for days … Continue reading Outreach Strategists Proves Cookieless Identity Improves Performance, Match Rates