Tag Archives: MarTech

The latest AI-powered martech news and releases

The latest AI-powered martech news and releases Sergey Brin says threatening AI gets the best results. AI is fighting back with threats of blackmail. So, maybe stick with “please” and “thank you.” June 5, 2025 FOMO is driving most corporate AI adoption, according to an IBM survey of 2,000 CEOs. It found that … Continue reading The latest AI-powered martech news and releases →

Martech Landscape 2025: Growing, shrinking and reshaping all at once

Marketing Technology

Martech Landscape 2025: Growing, shrinking and reshaping all at once The new normal in martech is tools, AI adoption and stack architecture all going through seismic shifts at the same time. May 7, 2025 Martech is in an unprecedented state of flux. Tools, AI adoption and stack architecture are all changing, reorganizing, … Continue reading Martech Landscape 2025: Growing, shrinking and reshaping all at once →

10 insights for marketing and MOps leaders from the State of Martech 2025 report

Marketing Operations

10 insights for marketing and MOps leaders from the State of Martech 2025 report There are now 15,384 tools in the martech universe, but the bigger news is how these tools impact marketing organizations. May 6, 2025 One of the things we look forward to on MarTech Day every year is the introduction … Continue reading 10 insights for marketing and MOps leaders from the State of Martech 2025 report →

AI-powered martech releases and news: May 1

Marketing Technology AI-Powered

OpenAI unrolled an update to ChatGPT because it was too sycophantic. Nice to know there’s something humans still do better than AI. Constantine von Hoffman on May 1, 2025 Relax, humanity, there’s at least one thing you still do better than AI and that’s sucking up to the boss. Last week, OpenAI rolled out … Continue reading AI-powered martech releases and news: May 1 →

AI-powered martech releases and news: April 24

Marketing Technology AI-Powered

OpenAI execs are telling investors that by the end of the decade, it will have Nvidia/Meta-level sales revenues. Skeptics think otherwise. Constantine von Hoffman on April 24, 2025 Can OpenAI make money? Execs at the revolutionary-and-money-burning company think so. They are telling investors it will “turn cash flow positive” in 2029. That’s when it … Continue reading AI-powered martech releases and news: April 24 →

Why don’t martech vendors provide a tool for the metric that matters?

Marketing Metrics

We keep optimizing based on attribution, not impact. It’s time martech tools let us test what really drives incremental results. Mike Maynard on April 21, 2025 The web is filled with content explaining why incremental sales matter and why attribution can be misleading. Many marketers have turned to incrementality expert Avinash Kaushik for guidance … Continue reading Why don’t martech vendors provide a tool for the metric that matters? →

AI-powered martech news and releases: April 17

Marketing Technology AI-Powered

LG TVs may soon watch you watching them to monitor how you feel about what’s on the screen. Someone send them a copy of “1984” fast. Constantine von Hoffman on April 17, 2025 Who needs Big Brother when you have LG smart TVs? The devices could soon be doing more than just displaying content; … Continue reading AI-powered martech news and releases: April 17 →

Are marketers really replacing martech tools with low-cost, AI-generated apps?

Marketing Technology AI-Powered

What does it mean for SaaS martech vendors when the users have so much control? MarTechBot on April 14, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: … Continue reading Are marketers really replacing martech tools with low-cost, AI-generated apps? →

AI-powered martech news and releases: April 10

Marketing Technology AI-Powered

The volatile economy may force tech companies and investors to ask the biggest question about AI: Can it ever make money? Constantine von Hoffman on April 10, 2025 Big Tech’s AI spending will get a big hit of reality no matter how World War Fee (h/t The Register) turns out. President Trump’s now-paused tariffs … Continue reading AI-powered martech news and releases: April 10 →

The latest trend in martech M&A: Agencies buying data collaboration firms

Marketing Technology

More data means a more comprehensive view of consumers, which should lead to more effective campaigns. That’s the theory, anyway. Mike Pastore on April 7, 2025 At the end of 2024 and the dawn of 2025, customer data platforms (CDPs) were the popular acquisition targets in the martech space. Digital experience vendors gobbled up … Continue reading The latest trend in martech M&A: Agencies buying data collaboration firms →