We keep optimizing based on attribution, not impact. It’s time martech tools let us test what really drives incremental results. Mike Maynard on April 21, 2025 The web is filled with content explaining why incremental sales matter and why attribution can be misleading. Many marketers have turned to incrementality expert Avinash Kaushik for guidance … Continue reading Why don’t martech vendors provide a tool for the metric that matters?
LG TVs may soon watch you watching them to monitor how you feel about what’s on the screen. Someone send them a copy of “1984” fast. Constantine von Hoffman on April 17, 2025 Who needs Big Brother when you have LG smart TVs? The devices could soon be doing more than just displaying content; … Continue reading AI-powered martech news and releases: April 17
What does it mean for SaaS martech vendors when the users have so much control? MarTechBot on April 14, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: … Continue reading Are marketers really replacing martech tools with low-cost, AI-generated apps?
The volatile economy may force tech companies and investors to ask the biggest question about AI: Can it ever make money? Constantine von Hoffman on April 10, 2025 Big Tech’s AI spending will get a big hit of reality no matter how World War Fee (h/t The Register) turns out. President Trump’s now-paused tariffs … Continue reading AI-powered martech news and releases: April 10
More data means a more comprehensive view of consumers, which should lead to more effective campaigns. That’s the theory, anyway. Mike Pastore on April 7, 2025 At the end of 2024 and the dawn of 2025, customer data platforms (CDPs) were the popular acquisition targets in the martech space. Digital experience vendors gobbled up … Continue reading The latest trend in martech M&A: Agencies buying data collaboration firms
Two phone numbers, one customer and a scheduling mix-up — here’s what happens when messaging systems don’t communicate. Steve Petersen on April 4, 2025 One of the interesting things about being a martech practitioner is the tendency to constantly evaluate and critique how organizations use marketing technology to engage with customers and prospects. Recently, … Continue reading A martech tale of multi-channel confusion
Note to Microsoft (and other AI companies): This is a bad week to hit people with price hikes. Constantine von Hoffman on April 3, 2025 Stories I noticed while watching the Dow and realizing I picked the wrong week to stop sniffing glue. Goose smashes golden egg: Automated AI bots seeking training data threaten … Continue reading AI-powered martech releases and news: April 3
The AI boom resembles a modern gold rush. Not all tools are worth the investment. Learn to separate real innovation from fool’s gold. Steve Bevilacqua on March 31, 2025 The AI boom is a modern-day gold rush, with companies scrambling to stake their claim. But just like the fortune seekers of the past, many … Continue reading All the AI that glitters isn’t martech gold
AI thought it could mess with the works of anime master Hayao Miyazaki and Studio Ghibli. Fans said, “No.” Constantine von Hoffman on March 27, 2025 (April 16, 2025), I saw Studio Ghibli’s “Princess Mononoke” in IMAX. It was probably the sixth time I’ve seen it, making it my third-most-watched Ghibli, behind “Spirited Away” and … Continue reading AI-powered martech news and releases: March 27
The next wave of data management disruption is coming, as AI churns out more unstructured data. Is your stack prepared? Milton Hwang on March 27, 2025 Like many of you, I regularly incorporate AI tools to keep up with marketing and martech trends. They provide me with summaries and extract insights that I either … Continue reading The future of the martech stack and marketing operations is ‘unstructured’
