Tag Archives: Mars

What a 32-step journey to a Bruno Mars album can teach marketers and tech companies

Columnist and Bitly senior content strategist Blaise Lucey recounts a circuitous user journey and discusses the lessons that marketers can learn from it. Blaise Lucey on May 26, 2017   Kathy Hutchins / Shutterstock.com My mom likes Bruno Mars. She also likes to hike and run. So she was excited when she got an iPod … Continue reading What a 32-step journey to a Bruno Mars album can teach marketers and tech companies

Website Redesign: Companies are From Mars, Customers Are From Venus

Ryan VanDenabeeleMarch 23, 2015 Your website is the hub of your online marketing and sales, but it’s faltering. Website traffic is down, it’s not mobile friendly, conversions have flatlined, and photography is old, as a marketing professional you’ve come to the conclusion that it’s time for a website redesign. You’re about to start a project … Continue reading Website Redesign: Companies are From Mars, Customers Are From Venus