August 05, 2024 Despite market downturn, Kellanova stock jumps on reports that Pringles, Cheez-It maker could be acquired by Mars The potential purchase would give Kellanova a valuation close to $30 billion, making it one of the biggest-ever deals in the snacking industry. BY Grace Snelling One of the biggest deals in the history of the … Continue reading Despite market downturn, Kellanova stock jumps on reports that Pringles, Cheez-It maker could be acquired by Mars
Tag Archives: Mars
How brands like Klarna and Mars are using AI in marketing operations
Learn how four big brands use generative AI to streamline marketing, from creative ideation and copywriting to data analysis and advertising. Taylor Peterson on June 24, 2024 Now that the novelty of AI has settled and marketing teams are using it across their operations in creative, efficient ways, we’re starting to see some interesting … Continue reading How brands like Klarna and Mars are using AI in marketing operations
SpaceX workers face above-average injury rates as Musk prioritizes Mars over safety, report finds
SpaceX workers face above-average injury rates as Musk prioritizes Mars over safety, report finds A Reuters investigation found hundreds of previously unreported injuries. Cheyenne MacDonald Sun, Nov 12, 2023 Veronica Cardenas / reuters A Reuters investigation into unsafe working conditions at SpaceX has uncovered more than 600 injuries going back to 2014 that have … Continue reading SpaceX workers face above-average injury rates as Musk prioritizes Mars over safety, report finds
Mars presents: a spooktacular digital Halloween
Under time and supply chain pressures, Mars used Acquia to create a digitize trick or treating. Kim Davis on October 28, 2020 Like everything else in 2020, Halloween is going to be different. No New York City Halloween Parade, fewer parties, and in a number of states around the country, trick or treating is strongly … Continue reading Mars presents: a spooktacular digital Halloween
Email Marketers Are From Mars, Email Consumers Are Not
Andrew Schulkind — March 13, 2018 — March 13, 2018 In conversation with a client earlier this week, it occurred to me that the one thing I talk about almost endlessly when it comes to using your website as a marketing tool is what I rarely mention when talking about email marketing. That one concept … Continue reading Email Marketers Are From Mars, Email Consumers Are Not
What a 32-step journey to a Bruno Mars album can teach marketers and tech companies
Columnist and Bitly senior content strategist Blaise Lucey recounts a circuitous user journey and discusses the lessons that marketers can learn from it. Blaise Lucey on May 26, 2017 Kathy Hutchins / Shutterstock.com My mom likes Bruno Mars. She also likes to hike and run. So she was excited when she got an iPod … Continue reading What a 32-step journey to a Bruno Mars album can teach marketers and tech companies
Website Redesign: Companies are From Mars, Customers Are From Venus
Ryan VanDenabeeleMarch 23, 2015 Your website is the hub of your online marketing and sales, but it’s faltering. Website traffic is down, it’s not mobile friendly, conversions have flatlined, and photography is old, as a marketing professional you’ve come to the conclusion that it’s time for a website redesign. You’re about to start a project … Continue reading Website Redesign: Companies are From Mars, Customers Are From Venus
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