Greg Sterling on September 6, 2018 Pandora has been working with location analytics provider Placed (owned by Snap) over the last four years. The two have been measuring the offline impact and incremental visitation lift from Pandora campaigns in the fast food, retail and tourism verticals. Pandora uses offline measurement to track the efficacy … Continue reading Location attribution goes mainstream, as Pandora marks 400th campaign with the KPI
by Stacey Danheiser March 25, 2016 Follow @ShakemktgMarch 25, 2016 “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” The quote comes courtesy of Chinese military general, Sun Tzu’s Art of War, and is oft-quoted in the marketing world for how beautifully it sums up the difference … Continue reading X Marks the Spot: Do You Know Where Your Business is Headed?
by Catherine Lewis November 28, 2015November 28, 2015 In honor of Small Business Saturday, we had the chance to sit down with Gene Marks – the small business expert, whom you may recognize from Fox Business News, Forbes magazine, and the Huffington Post. In typical fashion, Gene was all about thinking big this year. Discover … Continue reading Go Big or Go Home: #SmallBusinessSaturday Tips from the Industry Expert, Gene Marks