Once upon a time, personalizing content was the ultimate in marketing sophistication. No more, says columnist Rebecca Lieb, who urges marketers to think deeply about why, how and where customers seek out their brands. Rebecca Lieb on August 4, 2016 Since the dawn of digital marketing, practitioners have hailed personalization as the ultimate in sophistication. Calling … Continue reading Why context is digital marketing’s next frontier
by Joshua Breyfogle May 5, 2016 Follow @SimplySocialGRPMay 5, 2016 Marketing is like the long holes on a golf course, digital marketing is no different. You can’t expect to get good quantifiable results in a short amount of time. Some people especially people who are not formally educated in marketing have this notion that you … Continue reading ROO vs ROI – Digital Marketing’s New Success Metric
Arik HansonSeptember 18, 2015 For years, what’s been beaten into our head? Drive all social traffic back to our corporate blog and/or web site. We own that content. We can drive leads on our site. We can track user behavior more accurately. Drive all social traffic back to our corporate blog and/or web site. And, … Continue reading Is the Corporate Blog Still Content Marketing’s “Home Base”?
As marketing ops goes front and center, columnist Scott Vaughan explains how your team leaders can evolve in their roles. Scott Vaughan on May 8, 2015 Previously, marketing operations was the “island of misfit toys,” as described by Sirius Decisions’ Craig Moore at the Marketing Operations Executive Summit last year. But with roots in strategic planning … Continue reading Marketing’s New Customer Nerve Center: Marketing Operations
Jill RichardsMay 5, 2015 Content Marketing Discontent? How would you rate your content marketing? Do you produce enough content? Frequently enough? Are you hitting your goals? You’re not alone if you suspect the whole content marketing thing could be going more smoothly. According to a new infographic (below) from the team at Bloomfire, 70% of … Continue reading Content Marketing’s Secret Sauce [Infographic]
John W HayesMarch 9, 2015 Email marketing’s currency is on the rise according to a survey conducted by the leading cloud based technology company Salesforce.com. In a poll of 5,000 marketers, 73% of those surveyed stated that email marketing was core to their business. The survey suggests that marketers are placing more importance on email … Continue reading Email Marketing’s Growing Importance in 2015 (5,000 Marketers Can’t be Wrong)
By Danielle Forget, Published November 12, 2014 It’s the most wonderful time of the year, marketers. It’s shopping season! From the eager parents getting all their Christmas shopping done early, to the shopping enthusiasts counting down the days until those Black Friday promotions. People are gearing up to shop, and they’re gearing up to shop … Continue reading 5 Tips for Tackling Marketing’s Busiest Time of the Year
