March 26, 2026 Empty nester women: The new targeting market? BY Andrew Graff There’s a tremendous, ageless opportunity hiding in plain sight, but marketers need to look through a different lens to see it. Right now, there are some 35 million U.S. empty nester women, as I calculate it, and a growing percentage of them are … Continue reading Empty nester women: The new targeting market?
Bipartisan House bill seeks to curb officials’ prediction market trading Jacob Woodward Two House lawmakers from opposite parties are pushing new legislation they say would stop federal officials from cashing in on inside knowledge through prediction markets. Rep. Adrian Smith, a Republican from Nebraska, and Rep. Nikki Budzinski, a Democrat from Illinois, introduced … Continue reading Bipartisan House bill seeks to curb officials’ prediction market trading
Prediction market ads surge as March Madness betting hits record levels Suswati Basu Legal sports wagering in the United States keeps expanding as the NCAA basketball tournaments approach, but the industry’s main trade group says a new wave of prediction market advertising could complicate oversight and weaken consumer protections. Fresh estimates from the … Continue reading Prediction market ads surge as March Madness betting hits record levels
Kalshi sues Iowa officials claiming federal authority over prediction market contracts Suswati Basu A federally regulated prediction market is taking Iowa officials to court, arguing the state is threatening to crack down on trading activity that federal law already oversees. Kalshi, a New York–based derivatives exchange, filed a complaint in the U.S. District … Continue reading Kalshi sues Iowa officials claiming federal authority over prediction market contracts
RAMaggedon not expected to ease this year as IDC cuts 2026 PC market forecast again Good luck if you’re in the market for a new computer any time soon. Anna Washenko Thu, March 12, 2026 IDC We’ve been seeing all sorts of warnings about how RAMaggedon is nigh. The latest horseman signalling a … Continue reading RAMaggedon not expected to ease this year as IDC cuts 2026 PC market forecast again
Underdog buys Aristotle exchange licenses to launch US sports prediction market Suswati Basu Underdog is moving deeper into prediction markets after buying two federally regulated exchange entities, a step that will allow the sports gaming company to operate its own U.S. marketplace for event-based contracts. The New York-based firm said Monday (March 9) … Continue reading Underdog buys Aristotle exchange licenses to launch US sports prediction market
Dashboards don’t fix flawed premises. Learn practical ways to validate buyer intent using forms, nurture sequences and post-webinar conversations. By Moni Oloyede February 26, 2026 Most B2B marketing teams underperform because they lack audience validation. We build campaigns on untested assumptions: that buyers are in an active cycle, that they want our content … Continue reading How to turn everyday marketing campaigns into market research
Polymarket acquires Dome to deepen prediction market infrastructure Suswati Basu Polymarket is making another big bet on the future of prediction markets by acquiring Dome, a Y Combinator-backed startup from the F25 batch that built a unified API designed to make prediction market data and tools easier for developers to use. Dome co-founder … Continue reading Polymarket acquires Dome to deepen prediction market infrastructure
February 21, 2026 How to prepare for a market crash BY Emily Guy Birken How are you feeling about the stock market these days? Depending on who you talk to, the American economy is either poised to soar into the stratosphere or fall off a cliff. As the current administration has been delighted to point out, … Continue reading How to prepare for a market crash
Gemini Titan prepares federally compliant prediction market expansion amid corporate turmoil Suswati Basu Gemini may be getting ready to deepen its push into regulated event-based trading through its affiliated platform, Gemini Titan. A recent regulatory filing submitted to the U.S. Commodity Futures Trading Commission, along with internal compliance documents, lays out how the … Continue reading Gemini Titan prepares federally compliant prediction market expansion amid corporate turmoil
