Search-Based Retail Media Accelerates Search Market To $350B, ‘Traditional’ Still Dominates by Laurie Sullivan , Staff Writer @lauriesullivan, April 13, 2023 Search initially changed technology and the way marketers market. Now technology is changing search. Driven by the rapid acceleration of retail media, as well as new generative AI applications, total search spending is projected to … Continue reading Search-Based Retail Media Accelerates Search Market To $350B, ‘Traditional’ Still Dominates
Tag Archives: Market
Job seekers are anxious. Here’s how to navigate the daunting job market
By Robert Boersma March 02, 2023 Economists continue to reiterate that we are not in a recession, however the widespread media coverage of layoffs (especially in the tech industry) has created a culture of fear among American workers and job seekers; a recent Talent.com survey revealed that 61% of workers are concerned about … Continue reading Job seekers are anxious. Here’s how to navigate the daunting job market
The 5 tech tools you need to market your business on social media
By Kim Rittberg February 28, 2023 Social media is where people are: 55% of consumers learn about new brands on social, and 93% of brands got a new customer because of a video on social media. In fact, according to Hubspot, video is the number one form of media used in content strategy, more … Continue reading The 5 tech tools you need to market your business on social media
Surprise! It’s the best job market in 54 years, even if it doesn’t feel like it
By Paul Wiseman—Associated Press February 03, 2023 WASHINGTON (AP) — America’s employers added a stunning 517,000 jobs in January, a surprisingly strong gain in the face of the Federal Reserve’s aggressive drive to slow growth and tame inflation with higher interest rates. The unemployment rate dipped to 3.4%, the lowest level since 1969. Friday’s … Continue reading Surprise! It’s the best job market in 54 years, even if it doesn’t feel like it
The Most Notable HR Trends That Will Reshape The Labor Market In 2023
The Most Notable HR Trends That Will Reshape The Labor Market In 2023 ValueWalk / 22 Jan 2023 / Finance The world of work has changed a lot in the last few years, and employees are constantly keeping employers and human resources teams on their toes as they demand better work benefits and higher wages. Amid … Continue reading The Most Notable HR Trends That Will Reshape The Labor Market In 2023
How CTV can deliver market research for B2B marketers
Here are some ways B2B marketers can use CTV ad campaigns to find audiences and test creative. Chris Wood on February 3, 2023 Connected TV (CTV) is the fastest-growing digital ad channel, as more TV watchers cancel cable subscriptions and turn to lower-priced or free a la carte streaming options they can watch on TVs, … Continue reading How CTV can deliver market research for B2B marketers
The Most Notable HR Trends That Will Reshape The Labor Market In 2023
The Most Notable HR Trends That Will Reshape The Labor Market In 2023 ValueWalk / 12 Jan 2023 The world of work has changed a lot in the last few years, and employees are constantly keeping employers and human resources teams on their toes as they demand better work benefits and higher wages. Amid macroeconomic problems, … Continue reading The Most Notable HR Trends That Will Reshape The Labor Market In 2023
AVOD Platforms See Slower End Of-The-Year Growth Due To Weak Scatter Market
AVOD Platforms See Slower End Of-The-Year Growth Due To Weak Scatter Market by Wayne Friedman , December 16, 2022 While advertising video-on-demand platforms (AVOD) are projected to rise 27% to $9.6 billion this year, according to MoffettNathanson Research, the digital TV-video segment is also feeling the effects of a drastically weaker scatter TV market. The … Continue reading AVOD Platforms See Slower End Of-The-Year Growth Due To Weak Scatter Market
G2 launches Market Intelligence dashboard
G2 is providing a new way to consume and manage real-time data from its 1.9 million software reviews. Kim Davis on November 16, 2022 G2, the software and services review site, has launched G2 Market Intelligence, an interactive dashboard giving software vendors increased visibility into the data G2 gathers about in-market software purchasers. The data, … Continue reading G2 launches Market Intelligence dashboard
Market research focus groups get new lease of life
Big troves of customer data still don’t trump small focus groups. Quantitiative and qualitative approaches need to work together. William Terdoslavich on October 17, 2022 Big data should have replaced the focus group by now. But it hasn’t. That quaint 20th century practice of getting people to sit around a table and talk about a … Continue reading Market research focus groups get new lease of life