Stephanie French — June 12, 2018 — June 12, 2018 Have you ever received an email you didn’t recognize and thought “I didn’t sign up for this! How did they get my email?” This is a common reaction from contacts that haven’t heard from a business in months, even though they legitimately signed up to … Continue reading 3 Easy, Time-Saving Steps to Market Your Seasonal Business All Year
Gemma Baker — May 3, 2018 Follow @c4auk — May 3, 2018 Amazon is now the UK’s fifth largest retailer, with the e-commerce giant estimated to account for 33.5% of all online spend in 2017. This is up almost 4% from 2016. The other biggest retailers in the UK’s top 10 are, Tesco, Sainsbury’s, Asda, … Continue reading Competing in the Online Market
Courtney Allbee — April 30, 2018 — April 30, 2018 Movies don’t come out in theaters without a trailer first. Music albums don’t come out in stores or on iTunes without releasing a single first. So why should your new product be any different? Without movie trailers, we wouldn’t really know the actual movie was … Continue reading Market Better Product Launches with Social Media
Consumers, Not Businesses, Seen As Top Market For AR Smart Glasses by Chuck Martin , Staff Writer, April 12, 2018 Virtual and augmented reality headsets are far from being worn by most people, but the number of devices entering the market keeps chugging along. The latest forecast shows the worldwide market for VR and AR … Continue reading Consumers, Not Businesses, Seen As Top Market For AR Smart Glasses
Dave Orecchio — March 8, 2018 Follow @HighTechMKT — March 8, 2018 If your firm has not yet embraced digital marketing, I’m willing to bet a large amount of money that there is a gnawing feeling in your gut telling you you’re late to online marketing and you’re probably losing a significant amount of business … Continue reading Your Competitors Are Improving the Way They Market Online, Should You?
The environment for brands has changed dramatically just in the past few years. Contributor Andrew Waber explains what it takes to thrive today. Andrew Waber on March 2, 2018 Think back to the late 1990s – Friends was the biggest TV show in America with between 15-20% of all households tuning in. Nothing comes … Continue reading The death of the mass market and why consumers couldn’t be happier
Digital Advertising Still Growing A Market For Data by Laurie Sullivan @lauriesullivan, (February 20, 2018) The United States is forecast to remain the world’s largest data market in 2018, spending more than $11.4 billion, up from $8.8 billion in 2017. The OnAudience.com report estimates the global data market will grow from $9.7 billion in 2016 … Continue reading Digital Advertising Still Growing A Market For Data
Rather than focusing on your products or services, contributor Matt Zilli suggests you’ll be most successful if you demonstrate to customers that you share their values. Matt Zilli on February 12, 2018 For decades, marketing has been a volume-driven game — more emails, more ad placements and bigger billboards. The goal, of course, is … Continue reading The power of shared beliefs: Market what you believe, not only what you do
Nick Leffler — January 12, 2018 Follow @exprance — January 12, 2018 Growing a business from nothing is one of the biggest challenges of a lifetime. That’s why so few businesses actually succeed past their first year. When you’re just starting out, nobody knows you. It’s your job to change this. Quora marketing is a … Continue reading Quora Marketing: Use It To Connect With People & Market Your Business
As traditional retailers continue to struggle, columnist Evan Magliocca explains why it’s a unique opportunity for smaller brands to prosper amid the wreckage. Evan Magliocca on January 10, 2018 Recent retail news headlines have been focusing on two major areas: the apparent death-knell of traditional retail stores and the market shift of customers to … Continue reading How independent retailers can thrive in a volatile market
