by Brandon Leibowitz Follow @seooptimizersAugust 13, 2016 It goes without saying that social media has become a core marketing channel for businesses of all shapes and sizes, with many of us spending hours every single day scheduling Tweets, finding content for Facebook, editing pictures for Instagram and filling up our Pinterest boards. It’s a time … Continue reading No One Cares How Many Followers You Have – How To Properly Measure Your Social Media Success
by Stacey Rudolph July 30, 2016July 30, 2016 A/B testing is an amazingly powerful way to exploit the effectiveness of your web page. This involves testing two variations or two versions of an element in a web page to see which one performs better. In other words, AB testing is essentially an experiment that uses … Continue reading Why Many Companies Still Get It Wrong When It Comes To A/B Testing [Infographic]
Instagram’s new tools for brands with business profiles include a way to track posts’ impressions counts and break down follower bases. Tim Peterson on May 31, 2016 Neirfy / Shutterstock.com No one really knows how many people actually had a chance to see one of their Instagram posts. They know the potential audience based on … Continue reading Instagram will tell brands how many times their organic posts are shown
by Andrew Fischer April 26, 2016 Follow @AndrewFischer_1April 26, 2016 The consensus around programmatic advertising is that it has been seen as an enigma to even the most seasoned marketers. Why is this? As the newest form of buying and selling digital ads, there are still a lot of factors that influence the adoption of … Continue reading How Many Media Buyers Does it Take to Screw in a Programmatic Light Bulb?
by Sarah Goodall April 12, 2016April 12, 2016 This is my third and final post in a series around employee advocacy tools. The first addressed 19 employee advocacy tools worth checking out, the second went on to list 7 smart employee advocacy features that could save both time and money. If you’re a little further … Continue reading The Many Questions To Ask Before Investing In An Employee Advocacy Tool
by Mary Long March 11, 2016 Follow @MaryCLongMarch 11, 2016 Making money online isn’t a new concept, but the power of social networks offers enormous potential profits to those with the ingenuity and drive to try. It’s easier than you think. Here are some options you may not have considered, but should: Busy mom? No … Continue reading The Many Ways to Make Money Using Social Media
by Scott Margenau February 14, 2016February 14, 2016 Are you giving your customers too many choices? More is better, right? More oatmeal flavors, more types of Gatorade, more programs to watch on television. We often hear from companies with a promise of more, more, more! Not so fast. Sometimes the only thing that results from … Continue reading Decisions, Decisions: How Offering Too Many Choices Can Drive Your Customers Away
by Claude Harrington February 4, 2016February 4, 2016 There are a lot of great explainer videos being made these days. More than ever before. But, at the same time, there are a lot of not-so-great explainer videos being made (way more than ever before). So to help you avoid winding up with a subpar video, … Continue reading 5 Common Mistakes that Many Explainer Videos Make
As publishers face the challenges of a cross-device world, they need to embrace emerging technologies and remember to look toward actual human teams for solutions, says columnist Hagai Tal. Hagai Tal on September 18, 2015 Today’s technology landscape is constantly shifting, as new devices are created to answer modern consumer needs and infrastructures are created … Continue reading Where To Focus With So Many Available Platforms
Rosalind HenshellSeptember 4, 2015 The Many Uses of Social Media To get the most out of social media for your business you need to think of it in a completely different way than you would for your personal life. In business, social media isn’t just about liking everything your friends do, or sharing pictures of … Continue reading The Many Uses Of Social Media
