Flat engagement, weak pipeline, frustrated marketers. Sound familiar? Here’s what successful B2B teams are doing differently with email this year. Joe Cunningham on September 4, 2025 I was talking to a B2B marketer recently who admitted her email campaigns weren’t pulling their weight. They took too much time to build, engagement was flat, and … Continue reading The real reason so many teams are struggling with email marketing
More than sales support and reporting, a report found RevOps is climbing the corporate ladder. Mike Pastore on July 25, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Revenue Operations (RevOps) is undergoing a rapid transformation, according to a study by Wakefild Rsearch and Salesloft. Traditionally, many organizations viewed … Continue reading The profile of RevOps is rising in many organizations
IAB’s ‘State of Data 2025’ report examines how brands, agencies and publishers are using AI and suggests it’s time to think about strategy over automation. Angelina Eng on March 24, 2025 AI is now an essential tool in media and marketing, yet its adoption remains inconsistent across the industry. While agencies and publishers are … Continue reading AI adoption accelerating, but many fall behind: IAB report
Why Many Experts Hate Google Tag Manager (But Should They?) Victor Gonzalez Feb 6, 2025 Google Tag Manager (GTM) is supposed to make life easier. It promises a world where marketers and developers can manage tracking codes effortlessly, without constantly tweaking website code. Yet, despite its convenience, many experts hate GTM. Why? … Continue reading Why Many Experts Hate Google Tag Manager (But Should They?)
March 04, 2025 More Americans want to leave the country and live overseas. Many say cost of living is the top reason why BY Grace Snelling Almost half of Americans have considered or plan to move abroad to improve their happiness, according to a Harris poll published today. Specifically, the poll found that four in 10 … Continue reading More Americans want to leave the country and live overseas. Many say cost of living is the top reason why
January 08, 2025 College tuition has fallen at many schools. Here’s why Costs are coming down as Americans question whether college is worth the price. BY Associated Press The cost of college keeps spiraling ever higher, right? Not necessarily. New research indicates students are paying significantly less to attend public universities than they were a decade ago. … Continue reading College tuition has fallen at many schools. Here’s why
Mental health risks, seasonal financial strain, and uncertainty regarding federal pay and benefits make this a precarious time for wildland firefighters. BY The Conversation As cool weather arrives and the number of U.S. wildfires declines, wildland firefighters who have spent months working in the heat and smoke are able to take a much-needed break. But for … Continue reading Wildland firefighters face up to a $20,000 pay cut, among many other challenges
September 16, 2024 Michael Keaton is one of many famous actors who changed his name for professional reasons. Why does that SAG rule exist? Long before the idea of being a ‘personal brand’ entered the mainstream, professional actors have relied on name recognition to build their careers. BY Shannon Cudd People assign labels to other humans … Continue reading Michael Keaton is one of many famous actors who changed his name for professional reasons. Why does that SAG rule exist?
September 09, 2024 Greenwashing is rampant among many iconic brands. Here’s how Allbirds avoids it Unlike many of its peers, Allbirds has moved beyond deceptive net-zero claims. BY Christopher Marquis Many companies’ net-zero and decarbonization plans are often more about greenwashing than real progress. Delta Airlines, for example, once claimed to be “the world’s first carbon-neutral … Continue reading Greenwashing is rampant among many iconic brands. Here’s how Allbirds avoids it
September 03, 2024 Many small businesses haven’t paid off their COVID-19 EIDL loans A Small Business Credit Survey report from the 12 Federal Reserve banks shows that small businesses that haven’t paid off COVID-19 Economic Injury Disaster Loans are in worse shape than other small businesses. BY Associated Press In 2020 and 2021, COVID-19 Economic Injury … Continue reading Many small businesses haven’t paid off their COVID-19 EIDL loans
