Tag Archives: Making

A Plea for Making Resonance The Top KPI In Sports Marketing ROO Measurement

by Jon Last, , Op-Ed Contributor, (April 13, 2016) And therein was my indoctrination into the timeless conundrum of sports marketing, or any marketing for that matter … the classic and often futile search for true ROI assessment. The elephant remains in the room, that absent the deployment of extremely pricey and extensively controlled experiments … Continue reading A Plea for Making Resonance The Top KPI In Sports Marketing ROO Measurement

The Top 10 Mistakes You’re Making with Your Conversion Funnel

by Aaron Agius March 20, 2016 Follow @IAmAaronAgiusMarch 20, 2016 No conversion funnel is perfect. If any company had found the way to perfectly market their product, every person on Earth would own one. Even the biggest, most commercially successful companies are constantly working to improve their conversion rate, and can make some pretty serious … Continue reading The Top 10 Mistakes You’re Making with Your Conversion Funnel

Making Payments Easy is the Key to Mobile Commerce in 2016

by Ian Jindal March 13, 2016 Follow @ianjindalMarch 13, 2016 In the last few years, retailers all over the world have been experiencing major increases in their mobile commerce sales. However, despite these positive figures, m-commerce is being hindered by the inherent limitations of mobile devices. Lengthy and complicated checkout processes make m-commerce less user … Continue reading Making Payments Easy is the Key to Mobile Commerce in 2016