by Elisa Gabbert January 26, 2016 Follow @egabbertJanuary 26, 2016 You know that feeling when you think you’ve come up with something new and brilliant and then you google it and find out it’s been said a hundred times before? That was me last week with the phrase “intent marketing.” Turns out I didn’t make … Continue reading Intent Marketing: The Life-Changing Magic of Giving People What They Want
Bob HutchinsAugust 21, 2015 What do social media marketing, professional wrestling, and magic all have in common? Trompe-l’œil, to borrow from the French. It’s all a “trick of the eye” – a play on perspective. We are led to believe we see something one way, when what’s going on beneath can be rather different. When … Continue reading Social Media Marketing, Magic Tricks & Professional Wrestling
Ray ChengJuly 21, 2015 We may think of email marketing as a relatively new phenomenon, but it’s actually been around for so long that’s probably older than a lot of today’s CMOs. You’d have to go back to 1978 to find the first email campaign. It was sent to a few hundred recipients, reportedly generating … Continue reading The Magic Content Marketing Ratio: Email Conversion Rate
Ritu PantJune 13, 2015 Businesses receive complaints and compliments almost daily. Most companies simply log this information, address the issue, and never look back at it. Savvy businesses collect the data and use it to create detailed customer metrics. Customer metrics can be employed to solve issues and improve client relationships in different areas of … Continue reading Improving Customer Service With The Magic of Metrics
Steven WasherMay 21, 2015 Because this period of having no voice has dragged on 30 times longer than anyone expected, I’ve had to make changes to the way I work. Along the way I’ve been re-discovering the written word. And in my desire to bring you the best teaching, I’ve been tempted to leave out … Continue reading The Magic Of Being Responsive
A healthy change is taking place: Consumers are demanding that brands engage them in conversations versus one-way blasts. But for this to be effective, both consumers and marketers have to change previous behaviors. Consumers have to recognize that to receive more relevant and personalized communications, offers, and experiences, they need to provide deeper personal or … Continue reading Disney Finds Magic In Reciprocity Marketing
