Tag Archives: Loyal

How to Boost Your Order Count by Asking Loyal Customers for a Referral

Lianna Patch — November 16, 2017 — November 16, 2017 If you’ve been in business for more than 10 minutes, you’re already familiar with the maxim “It’s not what you know, it’s who you know.” And you know your ecommerce store customers… but you don’t know their friends. YET. Word-of-mouth is one of the most … Continue reading How to Boost Your Order Count by Asking Loyal Customers for a Referral

How to Simultaneously Attract New Prospects and Retain Loyal Customers

Mindi Rosser — January 23, 2017 Follow @MindiRRosser— January 23, 2017 One of the challenges business owners face is attracting new customers while trying to retain current customers. Choosing where to spend your energy and how to divvy up your time between the two can be challenging. B2B companies tend to focus more resources on … Continue reading How to Simultaneously Attract New Prospects and Retain Loyal Customers

Enchanted On-Hold Marketing Produces Loyal Customers

Nick Terket — November 23, 2016 — November 23, 2016 I recently read Guy Kawasaki’s book “Enchantment: The Art of Changing Hearts, Minds, and Actions.” It’s a terrific book with great insights for capturing customers’ attention. That enchantment should include your on-hold marketing. Guy Kawasaki’s book “Enchantment: The Art of Changing Hearts, Minds and Actions” … Continue reading Enchanted On-Hold Marketing Produces Loyal Customers

Do Celebrity Influencers Help your Brand or Create Bad Blood with Consumers? How to Create a Loyal Audience the Taylor Swift Way

by Jeff Ernst January 7, 2016 Follow @TheJeffErnstJanuary 7, 2016 Social media has opened a whole new world for celebrity product endorsers. Now it’s easier than ever to find a celebrity who will post about a product on their Instgram feed for a fee. But does it work? Should marketers be spending limited budget to … Continue reading Do Celebrity Influencers Help your Brand or Create Bad Blood with Consumers? How to Create a Loyal Audience the Taylor Swift Way