Tag Archives: LongForm

IGTV For Marketers: How to Make Long-Form Video That Keeps User Interest

Ana Gotter — September 26, 2018 Follow @ana_gotter — September 26, 2018 User’s interest is dwindling, and with so much competition on every social media platform, it’s unlikely that you’ll keep it for more than ten to fifteen seconds. I’ve been coaching brands and businesses to tighten up their video marketing, keeping clips to a … Continue reading IGTV For Marketers: How to Make Long-Form Video That Keeps User Interest

Content Pillars: New SEO Tactic Answers the Long-Form Content Question

Brittany Laeger — November 3, 2017 — November 3, 2017 Once again, it’s time for marketers and SEO specialists to change our tactics. Over the last year or two, the conversation in inbound and digital marketing has shifted. In the early days of blogging, the conventional wisdom was to create short, concise blog posts that … Continue reading Content Pillars: New SEO Tactic Answers the Long-Form Content Question

Increase Your Influence With LinkedIn’s Long-Form Publishing

Vishal PindoriyaFebruary 28, 2015 Influence is earned. It can’t be bought, swindled, or given through some anointing process. It’s a reputation, and reputations must be earned through experience and interactions. Blogging can help accomplish that goal, and social media is an incredible tool for becoming an influencer as well, but you have to build a … Continue reading Increase Your Influence With LinkedIn’s Long-Form Publishing

Long-Form Content And The Art Of Persuasion

By Diane Thieke, Published November 1, 2014 Long-form content is not only a search darling. It also gives digital marketers options beyond the ubiquitous how-to articles or quick commentaries on local news. With long-form content, brands have a fantastic opportunity to use their digital platforms as a tool for establishing thought leadership and influence. Like … Continue reading Long-Form Content And The Art Of Persuasion