Location-Based Placed Develops Attribution For Search by Laurie Sullivan , Staff Writer @lauriesullivan, October 10, 2017 Location-based measurement company Placed on Tuesday launched Placed Attribution for Search to connect paid-search clicks to store visits. It’s an interesting model for a location-based company to create. It seems more companies focused on data are finding their way … Continue reading Location-Based Placed Develops Attribution For Search
by Laurie Sullivan@lauriesullivan, December 5, 2016 Location-based advertising and marketing will increase mobile investments in 2017 by a compounded annual growth rate of 15.6% for mobile search, but marketers still struggle with offline-to-online attribution, according to data released Monday. This disconnect causes marketers to lose sight of the purchase at the point of sale. BIA/Kelsey … Continue reading Location-Based Targeting, Demographics Anchor Searches, Drive Omnichannel Marketing
Columnist Aaron Strout takes a close look at the current state of location-based marketing and predicts what we can expect to see going forward. Aaron Strout on November 21, 2016 Six years ago, when Wiley asked me to write a Dummies book on location-based marketing, I was equal parts thrilled and terrified. For one … Continue reading Location-based marketing: Where is it today, and where is it headed?
Greg Sterling on October 19, 2016 Brands and marketers make lots of assumptions about their customers, about who they are, about the distance they’ll travel to buy the product or service and so on. These assumptions are often based on perceptions, hearsay, anecdotal information or survey data. Location data, like that from Foursquare and … Continue reading Facebook automotive data indicates broad value of location-based customer insights
Columnist Aaron Strout sits down with GasBuddy’s Mike Schneider to discuss which companies are doing location-based services right and what’s ahead for the industry. Aaron Strout on March 10, 2016 at 10:35 am Five years ago, my co-author, Mike Schneider, and I published one of the first books ever written on the topic of location-based … Continue reading The future of location-based services
From mobile payments to the IoT, columnist Aaron Strout takes a look at the top trends in mobile we should expect to see this year. Aaron Strout on January 15, 2016 Having spent the past week at CES, mobile is fresh in my brain. And while this year’s show was more focused on self-driving cars, … Continue reading Four Key Mobile And Location-Based Trends For 2016
Ever had a hard time getting connected to the correct location of a business or the one closest to you? Chances are, the business you are looking for may not be effectively marketing themselves within their immediate area, oftentimes missing valuable customers like yourself. Not focusing on location-based marketing may lead your business down the … Continue reading 4 Reasons to Focus on Location-Based Marketing
When you think of GPS, the first thought that most likely comes to mind is a tool that provides directions to where you want to go. With this type of capability embedded in every mobile phone, and with a mobile adoption rate nearing 80%, almost everyone on the planet has a hand-held GPS device. As … Continue reading Location-Based Marketing- A Win-Win For Customers & Retailers