Tag Archives: Location

Proposed NYC law would ban sharing of location data within the city

Passage is not guaranteed but it could inspire other local governments to take similar action. Greg Sterling on July 26, 2019 Third party data is increasingly under threat. As one case-in-point, a bill introduced this week would amend the New York City administrative code to prohibit the transfer or sharing of consumer location data with … Continue reading Proposed NYC law would ban sharing of location data within the city

How Small Businesses Can Use Location Data to Fuel Decisions

Liz Weinsten — July 5, 2019 — July 5, 2019 Providing SMBs with the tools they need to maximize local marketing initiatives A recent survey conducted by RIS News and IHL Group found that 58% of retailers in North America were planning on investing in proximity or location-based marketing in 2019.* This is an interesting … Continue reading How Small Businesses Can Use Location Data to Fuel Decisions

Location intelligence companies react to new Android privacy controls

The consensus is positive but OS fragmentation means it will be some time before this reaches the Android masses. Greg Sterling on May 15, 2019 Privacy is the new black. At F8, Google I/O and, this week, Google Marketing Live, privacy has been front and center, with Facebook and Google going to great lengths to … Continue reading Location intelligence companies react to new Android privacy controls

Location, Location, Location: Resume Differences Between Countries

Amanda Clark — April 30, 2019 Follow @GrammarChicInc — April 30, 2019 If you currently live in the United States and want to apply for a job in the UK, Germany, China, Japan, Australia, or anywhere else in the world, chances are you’ll need to update your resume. Resume standards are not the same internationally, … Continue reading Location, Location, Location: Resume Differences Between Countries

Location attribution goes mainstream, as Pandora marks 400th campaign with the KPI

Greg Sterling on September 6, 2018     Pandora has been working with location analytics provider Placed (owned by Snap) over the last four years. The two have been measuring the offline impact and incremental visitation lift from Pandora campaigns in the fast food, retail and tourism verticals. Pandora uses offline measurement to track the efficacy … Continue reading Location attribution goes mainstream, as Pandora marks 400th campaign with the KPI

Community and Competition Are Key Factors in Finding the Right Location For a Startup

David Kiger — July 24, 2018 Follow @davidkiger — July 24, 2018 Anyone who has bought a house or had other real estate dealings has likely heard the familiar phrase “location, location, location.” The quality of the area where a residence sits is tied to the home’s overall value. The same can be true for … Continue reading Community and Competition Are Key Factors in Finding the Right Location For a Startup

How Brands Can Use Location Data, Analysis To Create Goodwill

How Brands Can Use Location Data, Analysis To Create Goodwill by Craig Waggy , Columnist, July 23, 2018 Starbucks is a great example of how to create a positive buzz around a brand and goodwill with consumers by aligning themselves with an eco-friendly cause. Starbucks announced recently that it’s phasing out plastic straws in all … Continue reading How Brands Can Use Location Data, Analysis To Create Goodwill

AT&T, Verizon To End Sale Of Location Data To Third Parties

AT&T, Verizon To End Sale Of Location Data To Third Parties by Laurie Sullivan  @lauriesullivan, (June 20, 2018) AT&T and Verizon on Tuesday pledged to stop providing phone location data from cellular phone owners to data brokers following a leak of real-time location data. The decision transpired following an investigation by Senator Ron Wyden (D-Oregon), … Continue reading AT&T, Verizon To End Sale Of Location Data To Third Parties