Tag Archives: Location

AT&T, Verizon To End Sale Of Location Data To Third Parties

AT&T, Verizon To End Sale Of Location Data To Third Parties by Laurie Sullivan  @lauriesullivan, (June 20, 2018) AT&T and Verizon on Tuesday pledged to stop providing phone location data from cellular phone owners to data brokers following a leak of real-time location data. The decision transpired following an investigation by Senator Ron Wyden (D-Oregon), … Continue reading AT&T, Verizon To End Sale Of Location Data To Third Parties

Why your media decisions matter for campaign location attribution

Vendors may seem to hold all the cards for location-based campaign measurement, but contributor Gladys Kong explains how your media buys have a substantial influence. Gladys Kong on May 17, 2018  Marketers using location data to gauge the effectiveness of their campaigns need to be able to trust their location attribution measurement providers, and that … Continue reading Why your media decisions matter for campaign location attribution

Are You Checking “User Location” Reports? If Not, You Better Start

Christian Wenzel — April 12, 2018 — April 12, 2018 Here’s how one of my clients’ display network campaigns performed last month: Looks decent for a display campaign, right? We weren’t even trying to get conversions, just generate brand awareness in the United States using custom affinity audiences. Now, take a closer look: This is … Continue reading Are You Checking “User Location” Reports? If Not, You Better Start

How location data accuracy leads to stronger personalization

Inaccurate location data can be a headache for marketers. Contributor Amy King explains how you can ensure precise data, resulting in more personalized location data-based marketing campaigns. Amy King on January 31, 2018     Location intelligence reveals a great deal about who we are. By observing the stores consumers visit, their areas of residence, … Continue reading How location data accuracy leads to stronger personalization

Location data beyond the marketing department: A look at 3 use cases

As mobile location data evolves beyond just ad targeting, contributor Eric Aledort takes a look at how it’s being applied across the entire enterprise, from urban planning to the pricing of real estate. Eric Aledort on October 23, 2017   More and more marketers are using mobile location data to target their ad spend: In … Continue reading Location data beyond the marketing department: A look at 3 use cases

4 Location Data Myths That Hold Back Your Marketing Strategy

4 Location Data Myths That Hold Back Your Marketing Strategy by Ryan Kanterman , Op-Ed Contributor, September 6, 2017 While most marketers rely on “impressions” and “clicks” to measure the impact of marketing campaigns, it’s becoming clear that actual conversions, like physical store visits, work much better to gauge success. Digital signals have a place … Continue reading 4 Location Data Myths That Hold Back Your Marketing Strategy