by Adrienne Erin March 2nd, 2015 Adrienne Erin Adrienne Erin is a freelance writer and blogger who specializes in social media marketing. After the release of Google’s Pigeon update in mid-2014, local search became more important than ever. Some businesses – such as those from the jobs, real estate, film and insurance industries – tumbled … Continue reading You Too Can Succeed With These 5 Outstanding Local SEO Campaigns
Ronn TorossianFebruary 23, 2015 There is no doubt that marketing your business on the internet can help you attract new customers and clients, but how can you tell if it is worth the return on your investment? How do you gauge the overall success of your local SEO campaign and measure the effectiveness of an … Continue reading Local SEO: Is the ROI Worth the Billing?
by Helen M. Overland February 19th, 2015 Helen Overland Vice President at Search Engine People, helping clients with Conversion Optimization, Analytics, and On-Page SEO. Online Marketer since June 2000, Internet geek since 1994. Follow me on twitter at @semlady to see what I’m reading now. 1 We all know by now that more and more … Continue reading How To Remove Bad Reviews From Google Local By Responding
Lauren LicataFebruary 18, 2015 There’s a big difference between having a social media presence for your business, and using it effectively to engage and interact with your customers. So let’s start things off by giving you some inspiration for what to strive for when you post, tweet, share and more. Check out how these local … Continue reading 5 Local Businesses That Have Mastered Social Media Marketing
Todd WilliamFebruary 4, 2015 It’s 2015. Do you know where your business is? Of course you do. You probably work there on a regular basis. But if Google doesn’t know where your business is, your local search engine optimization campaign will never get off the ground. The Google Pigeon update that went into effect in … Continue reading Consistency is King: How Typos are Ruining Your Local Search Rankings
Brad SwezeyFebruary 3, 2015 I am often asked by new small businesses whether they should join the local Chamber of Commerce. With tight start-up budgets, they are concerned with watching every penny and do not want to waste it. When they ask me that question, I often respond with a question of my own: … Continue reading Should You Join the Local Chamber of Commerce?
Gyles SewardFebruary 2, 2015 Last year saw a number of changes when it comes to local search, especially the Google Pigeon update. It’s one of the few things that can be relied upon year on year, that seismic shifts will happen and SEOs everywhere will start to panic at shifts in recognisable patterns. With the … Continue reading How To Excel At Local Search
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Bernadette ColemanJanuary 13, 2015 Marketing can get expensive, so why not make the most of the free, easy-to-use outlets like a Facebook Business Page first? Social media is an important, if not necessary, facet of any marketing plan. And on the plus side, it can be completely free to use while also being customizable, allowing … Continue reading Optimizing Your Facebook Business Page for Local SEO
Mickie E KennedyJanuary 9, 2015 Every brick-and-mortar small business is part of a local neighborhood and geographic community. Here are several tips to help your business get more local press. 1. Don’t Limit Your Publicity To One Media Outlet/Source There are lots of local media outlets that you can use to get more press for … Continue reading 4 Tips To Help Your Business Get More Local Press
