Lavinia TauroDecember 30, 2014 Local search engine results on Google have been altered since the release of Pigeon in July, 2014. Pigeon is an update to Google’s algorithm as it alters the way local businesses are enlisted on the first page of search engine results. Pigeon has created a significant impact on local search engine … Continue reading Google Algorithm Pigeon: Local SEO Business Websites
Harmony Major December 26, 2014 Is local SEO right for every small business? Some experts say yes, and would be hard-pressed to allow you to think differently—particularly when they’re selling the service. For some businesses (i.e., those run exclusively online), implementing it can be tricky. But “tricky” does not mean you should necessarily “stay away.” … Continue reading Local SEO: The Downsides No SEO Company Dares Discuss
Richard Barker December 17, 2014 Even though SEO is one of the most talked about subject matters in the world of online marketing, several businesses forget to take it seriously enough. If you believe that you can get away with standard SEO practices in the absence of implementing and adding a few tweaks or … Continue reading Everything You Need to Know About Improving Your Local SEO
Loni Stark December 17, 2014 Your customers aren’t like those distant relatives you see once a year to avoid controversial topics over fruitcake. During the holidays—whether it’s Christmas, Single’s Day, Diwali, or Golden Week—you can make meaningful connections through unique promotions. And after the holidays are over, you can build on that engagement with … Continue reading 5 Ways to Optimize the International Holiday Shopping Experience (Like a Local)
Scott Barnett December 7, 2014 I don’t mean that business owners should do all of Local SEO yourself. There’s no reason you need to understand the details of schema.org, nor should you have to take the time yourself to make sure your NAP (Name/Address/Phone) information is correct across all the citation sites, you can … Continue reading Three Words for Local SEO – Do It Yourself
Scott Barnett December 4, 2014 Local SEO is one of the more confusing and frustrating aspects of your Digital Dialtone. The problem with Local SEO is that there is no formula for success, simply best practices. Google does not share all the aspects of SEO and what makes one page rank higher than another. … Continue reading Digital Dialtone – Local SEO
by Pierre Lechelle December 3rd, 2014 Local Businesses are not so different from big corporations, except from the scale at which they operate. Taking advantage of what Digital Marketing has to offer can help you to grow your business on the long term. Whether you are a bakery or a barber, you can use … Continue reading 5 Marketing Tactics For Your Local Business
Victoria Treyger November 22, 2014 If there’s an elephant in the room of the ‘Shop Local’ movement it’s this: If three quarters of U.S. consumers are aware of events like the upcoming Small Business Saturday, why aren’t small businesses blowing larger competitors out of the water? Small business owners everywhere are gearing up for Small … Continue reading 4 Reasons Why Appeals to ‘Shop Local’ May Be Falling on Deaf Ears
by Amanda DiSilvestro November 20th, 2014 If you haven’t started preparing for the holidays yet, don’t panic. While the holidays are quickly approaching and many companies may have a jump start, it isn’t too late to put a plan in place and make sure you’re taking advantage of all the extra traffic that could … Continue reading Local SEO For The Holidays (5 Point Checklist)
By Amy Neeley, Published October 29, 2014 Halloween is right around the corner! While the sights and sounds of this season might have your imagination running wild with spooky thoughts, real frights like marketing mistakes that cost you customers might be hiding in plain sight. Take a look at some of the marketing mistakes that … Continue reading Spooky Marketing Mistakes Local Businesses Should Avoid
