By Sagi Solomon February 22nd, 2017 Some critics have been braying about the death of SEO for some time now but the industry is still around and going strong. Brands and agencies are expected to spend more than $79 billion by 2020 in search optimization and marketing. Local businesses, in particular, should consider how best … Continue reading 7 Local SEO Strategies To Give Your Business A Boost
Does your business serve a local market? Columnist Pratik Dholakiya shares tips for six business types that can really benefit from local search engine optimization. Pratik Dholakiya on February 21, 2017 National — or even global — SEO was once the revolutionary way to gain visibility on the internet. Now, it has become incredibly expensive and … Continue reading 6 business types that reap the most reward from local SEO
Katherine Buchholz — February 16, 2017 — February 16, 2017 There is an enormous – and growing – volume of local searches on smartphones and mobile devices, and they are driving billions of calls a month. Those callers also convert to customers at a high rate. Nearly 50% of mobile searches have local intent. If … Continue reading 7 Ways to Get More from Your Local PPC Campaigns
New to local search? Wondering where to start? Columnist Sherry Bonelli offers five tactics to help you kick off your local SEO campaign. Sherry Bonelli on February 10, 2017 at 1:45 pm If you’ve followed SEO strategies for any length of time, you know one thing: SEO changes all the time. When it comes to … Continue reading Local SEO in 2017: 5 simple ways to dominate local search
Looking to optimize your business website for local search, but not sure where to start? Columnist Ryan Shelley provides some tips for beginners. Ryan Shelley on February 8, 2017 When it comes to marketing your local business online, search is a great place to start. Over the years, I’ve had the pleasure of working … Continue reading 3 local SEO tips that deliver business results
Allen Finn — January 8, 2017 — January 8, 2017 Did you just decide to hunt down the best burger in Boston? Curious about craft cocktails in Charleston? Do you just want to know if the ominous stormclouds overhead will open up any time soon? Google’s got you covered (just not in the way you … Continue reading #KnowNearby: Every Emoji You Can Tweet at Google for Instant Local Links [Infographic]
Retailers that sell online and in-store need to balance where to send users in their paid search efforts. Columnist Andy Taylor explores when advertisers might want to rely on local inventory versus regular product listing ads. Andy Taylor on February 6, 2017 In response to the growing popularity of searches with local intent, Google … Continue reading When should advertisers consider pausing Google Local Inventory Ads?
Julie Chomiak — February 5, 2017 — February 5, 2017 Your local community is a natural place for your small business to start its marketing efforts. With the advent of social media and digital marketing, small businesses can expand their local reach more quickly and efficiently than with traditional print marketing alone. An untapped resource … Continue reading Pinned Together: 7 Ways to Reach Your Local Community with Pinterest
More and more, people are searching for local options on mobile devices — and columnist Jacob Baadsgaard points out that if your business isn’t showing up for those searches, you’re likely missing out. Jacob Baadsgaard on February 3, 2017 Optimizing for local search is important, but if you aren’t optimizing for mobile, you’re going … Continue reading Local search: It’s all about mobile
By Shane Barker February 2nd, 2017 Would you like to connect and engage with customers who are actively seeking your products or services? Then getting your site geared up for local SEO is a must. With growing competition out there, remember to do more than local SEO. Optimize your SEO. You want to squeeze as … Continue reading How to Optimize Your On-Page Signals for Local SEO
