Tag Archives: Load

Quick Tips and Tricks to Reduce Page Size and Increase Load Speed

Tessa Flores December 16, 2020 Every webpage on the internet has a file size. This size is determined by several factors such as HTML, CSS, JavaScript, fonts, and assets like images and videos. If a webpage’s size is really large, it will take longer for it to load. A page’s load time is how long … Continue reading Quick Tips and Tricks to Reduce Page Size and Increase Load Speed

Weighted Images Pose New Challenge, Slow Load Times For Amazon, Others

Weighted Images Pose New Challenge, Slow Load Times For Amazon, Others by Laurie Sullivan  @lauriesullivan, April 8, 2020 Weighted images have always slowed web page-load times, but recent data points to issues for specific retailers including Amazon, Costco and The Home Depot. The weightier the image, the less mobile friendly. There are no surprises there, … Continue reading Weighted Images Pose New Challenge, Slow Load Times For Amazon, Others

Has Instagram increased its ad load? Marketers report as many as 1 in 4 posts are ads

Advertisers say demand is leading to more ads to the Instagram News Feed — particularly for users who have a history of engaging with ads. Amy Gesenhues on July 26, 2019 Recently, a colleague mentioned that she had noticed a significant surge in the number of Instagram ad placements. Conducting a quick test via her … Continue reading Has Instagram increased its ad load? Marketers report as many as 1 in 4 posts are ads

Page Load Times, Technology Are Major Ranking Factors In Google Search Results

Page Load Times, Technology Are Major Ranking Factors In Google Search Results by Laurie Sullivan  @lauriesullivan, May 17, 2019 Research reveals that the faster a page can load in a mobile browser, the higher it tends to rank in search engine query results. Sites that appear on page one of Google display their primary content … Continue reading Page Load Times, Technology Are Major Ranking Factors In Google Search Results

Hey, email marketers — Take a load off and embrace automation

As far as email automation best practices go, contributor Len Shneyder outlines four you should keep in mind before putting up your feet and letting the machines take over. Len Shneyder on June 14, 2018 As email marketers continue to find themselves busier than ever with increasing responsibilities and competing priorities, efficiency is becoming a … Continue reading Hey, email marketers — Take a load off and embrace automation

3 Simple Tips to Improve Your Website Page Load Speed

Tim Asimos — December 21, 2017 Follow @timasimos — December 21, 2017 iAmMrRob / Pixabay Having a rapidly loading website is an increasingly crucial factor of both user experience (UX) and search engine optimization (SEO). Today’s user expect a website to load quickly, and those that don’t will likely experience negative consequences as a result. … Continue reading 3 Simple Tips to Improve Your Website Page Load Speed

Google AMP: Mobile Conversions, Load Times, Click-Throughs Seem To Benefit

Google AMP: Mobile Conversions, Load Times, Click-Throughs Seem To Benefit by Laurie Sullivan , Staff Writer @lauriesullivan, October 9, 2017 Website load times increase. Conversion rates rise. Bounce rates decrease. Click-through rates jump from search to web pages. Companies have found that implementing Google Accelerated Mobile Pages (AMP) isn’t easy, but companies explain why it’s … Continue reading Google AMP: Mobile Conversions, Load Times, Click-Throughs Seem To Benefit

The non-developer’s guide to reducing WordPress load times up to 2 seconds (with data)

Wondering where to start with page speed improvements? Columnist Tom Demers shares how he tackled page speed improvements on several WordPress sites without (much) input from a developer. Tom Demers on September 28, 2017   With Google’s continued focus on user experience and engagement metrics in recent algorithm updates, it’s become even more important for … Continue reading The non-developer’s guide to reducing WordPress load times up to 2 seconds (with data)