by Erik Krass November 21, 2015November 21, 2015 The digital PR coordinator’s focus is obtaining links, which are URLs found on a website/blog that, when clicked, directs users to a client’s website. Gaining links from other sites can increase a site’s domain authority and traffic. A high domain authority is important; Google recognizes this and … Continue reading Tips for Maximizing Link Building Outreach
By James Duthie November 12th, 2015 You’ve probably seen a story like this before. You win a new client. They’ve got an extensive network of stores. They’ve got a good level of consumer awareness. They’ve been in business, and online, for over 10 years (hello domain authority!). So far, so good. But the news isn’t all … Continue reading How To Maximize Existing Link Value With Link Optimization
Govind AgarwalNovember 3, 2015 The death of wrong link building tactics has been on a great rise. Every time a link building strategy goes wrong it is your business that has to suffer. The Internet is flooded with vast information on link building. This makes it hard for companies to know what type of link … Continue reading Link Building – Tactics You Need To Avoid!
Carmelo HannityOctober 20, 2015 Links are the elements that bind the world wide web together. That may seem like a dramatic statement, but when you consider the role that links play in websites and search algorithms, it’s pretty hard to dispute. When you create a website, you begin with a single page. When you add … Continue reading Why You Can’t Ignore Link Building Anymore
Luana SpinettiOctober 14, 2015 The game of branding is multi-episode. You do your best on each level to make your character win the quest and unlock new stories. Branding techniques are your episodes: you master one and make it win to unlock more opportunities to use even more techniques that will help your brand stand … Continue reading 10 Branding Techniques Derived From Link Building For SEO
By Gary Dek October 8th, 2015 Aren’t you tired of constantly hearing about how Google is going to replace traditional links with social links soon? Every few months, an “expert” publishes a case study explaining that social links are ranking factors, and then surmises that social media will become the new SEO in a couple years. … Continue reading Social Signals Suck: Why Google Still Prefers The Gameable Link
Owen RadfordAugust 21, 2015 Link building has changed a lot over the past few years and, in it’s traditional sense, is no longer the go-to long term SEO strategy. Due to the widespread abuse of unnatural link building—including black hat tactics such as link farming and even more subtle approaches like Guest Post-ing—Google has made … Continue reading Thinking Outside of Link Building
Columnist Paul Shapiro explores the myriad of ways social networks can be utilized in your link-building efforts. Paul Shapiro on August 21, 2015 at 11:00 am I recently asked a room of experienced marketers how they thought social media marketing could assist their SEO efforts. The answers were more or less what I had expected … Continue reading How to Leverage Social Media for SEO: Link Building
Matthew SantosAugust 13, 2015 Has your SEO strategy flatlined? Are you interested in leveraging social media to improve your SEO? Well, I will let you in on a little secret. Nowadays, social media has a huge impact on the success of your SEO strategy. How? This blog post will uncover five ways to utilize social … Continue reading The Missing Link: Merging Social Media With SEO
Combining the insights of e-commerce and traditional shopper marketing can bolster your brand’s market share, explains columnist Benjamin Spiegel. He walks you through some ways to close the gaps between them. Benjamin Spiegel on July 30, 2015 As much as we all love terms like “breaking down silos” and “omni-channel,” we all know there is … Continue reading The Missing Link Between Shopper Marketing And E-Commerce
