NBCU To Roll Out New Linear, Streaming Ad Tools, With ‘Scaled Premium Content’ by Wayne Friedman , May 2, 2023 NBCUniversal is starting up new advertising innovations that combine its linear TV networks and its streaming platform, Peacock. These include an option for a company-wide “takeover” effort for a brand which means that a brand … Continue reading NBCU To Roll Out New Linear, Streaming Ad Tools, With ‘Scaled Premium Content’
Linear TV Shows Flat Q4 Ad Growth, Nearly On Par With Digital Media by Wayne Friedman , January 26, 2023 Traditional linear TV — national and local broadcast and cable — will see flat advertising growth in the fourth quarter — nearly the same as digital media advertising platforms, according to estimates from MoffettNathanson Research. … Continue reading Linear TV Shows Flat Q4 Ad Growth, Nearly On Par With Digital Media
Linear TV Takes Another Hit, Q3 Cord-Cutting Declines 6.2% by Wayne Friedman , December 2, 2022 Steep cord-cutting by pay TV subscribers in the third quarter continued at nearly the same rate as in the second quarter — down 6.2%, according to MoffettNathanson Research estimates. The third quarter witnessed a decline of 655,000 subscribers versus … Continue reading Linear TV Takes Another Hit, Q3 Cord-Cutting Declines 6.2%
The data collaboration serves advertisers using HMG’s Converged audience and data management platform. Chris Wood on October 28, 2022 Havas Media Group (HMG) North America announced a new partnership with connected TV (CTV) analytics company Samba TV that will help advertisers find and manage audiences on streaming, gaming and linear TV channels though HMG’s Converged … Continue reading Havas Media partners with Samba TV to integrate streaming, gaming and linear TV data
The new capabilities provide 100% incremental reach on CTV for linear TV campaigns. Chris Wood on August 23, 2022 Today, Simpli.fi announced a new capability for linear TV advertisers using its advertising automation platform, which provides brands, agencies and media companies with 100% incremental reach for CTV households. The Simpli.fi platform includes workflow software and … Continue reading Simpli.fi introduces CTV reach for linear TV advertisers
As total pool of gamers grows to 3 billion, marketers need to pursue the right channels to avoid letting gamers fall through the cracks. Chris Wood on July 13, 2022 Gamers are a global audience numbering in the billions, but they’re hard to reach by traditional ads. In the U.S., gamers who play on a … Continue reading Tough-to-reach console gamers watch more TV on streaming than linear
Buy-in from publishers and adtech players that aim at merging linear, addressable TV and video. Chris Wood on March 4, 2022 A new advertising analytics company, datafuelX, will offer forecasting and optimization of ad audiences for both marketers and publishers on the buy side and sell side. The first two predictive products launched by datafuelX, … Continue reading DatafuelX launches predictive analytics solutions to improve linear TV and CTV outcomes
Linear TV Ad Frequency Still Too High In The U.S. And Europe, Study Finds by Wayne Friedman , February 21, 2022 In the U.S. — and most European countries — TV viewers still see linear TV advertising frequency as “excessive.” Ninety-two percent of U.S. viewers surveyed in 2021 believe “they see the same advertisements too … Continue reading Linear TV Ad Frequency Still Too High In The U.S. And Europe, Study Finds
The deal aims at providing a single independent scalable standard for campaigns across traditional and digital TV. Chris Wood on February 7, 2022 CTV advertising delivery and measurement platform Innovid has entered into an agreement to acquire TVSquared Ltd., a global measurement and attribution platform for linear or “converged” TV. The deal is valued at … Continue reading Innovid will acquire TVSquared, bridging CTV and linear TV measurement and attribution
Will Ad-Supported Video Gameplay Help Replace Linear TV’s Lost Prime-Time Rating Points? by Dave Morgan , Featured Contributor, May 20, 2021 Virtually every NewFront presentation this season talked about the fact that linear TV has lost 40% of its 18-49 rating points over the past four years. And, naturally, that their CTV and streaming media … Continue reading Will Ad-Supported Video Gameplay Help Replace Linear TV’s Lost Prime-Time Rating Points?
