Tag Archives: likely

The Politics Of Shopping: Blue State Consumers Less Likely To Shop In-Store

The Politics Of Shopping: Blue State Consumers Less Likely To Shop In-Store by Ray Schultz , Columnist, December 29, 2020 National brands trying to segment their email lists might look again at one of those tried-and-true variables from direct mail: geography. A new study by Esquire Advertising found that in-store shopping surged in some states … Continue reading The Politics Of Shopping: Blue State Consumers Less Likely To Shop In-Store →

B2B Businesses More Likely To Keep Third-Party Ad-Tracking Secrets From Customers

B2B Technology

B2B Businesses More Likely To Keep Third-Party Ad-Tracking Secrets From Customers by Laurie Sullivan @lauriesullivan, December 21, 2020 A recent privacy survey finds that 62% of businesses don’t tell customers about ad trackers collecting their data, and 55% of 1,416 business leaders polled across the United States and Canada believe their company has well-defined and … Continue reading B2B Businesses More Likely To Keep Third-Party Ad-Tracking Secrets From Customers →

Small businesses more likely to shift ad budgets from search, display, paid social to Amazon

Small Business

Third Door Media’s “Making Room for Amazon” report highlights marketers’ plans for Amazon ad budgets, staff and technology. Amy Gesenhues on October 26, 2018 Amazon advertising is proving to be a valuable channel for marketers, with many SMBs looking to increase their ad budgets on the e-commerce platform. A survey of nearly 700 digital … Continue reading Small businesses more likely to shift ad budgets from search, display, paid social to Amazon →

Local search industry optimistic about 2018 — but less likely to hire

Career Development

Columnist Jamie Pitman shares insights about the state of the local search industry from BrightLocal’s Local Search Industry Survey. Jamie Pitman on January 25, 2018 The local search landscape is a constantly evolving beast, regularly changing at the whim of Google My Business and, more and more these days, reliant on consumer reviews. As … Continue reading Local search industry optimistic about 2018 — but less likely to hire →

Voice Assistant Device Owners Likely To Buy More Connected Devices

Cross Device Marketing

Voice Assistant Device Owners Likely To Buy More Connected Devices by Chase Martin , July 12, 2017 Consumers with a voice assistant device at home may not turn back after owning the device. More than half of them also say they are much more likely to buy a connected device in the future because of … Continue reading Voice Assistant Device Owners Likely To Buy More Connected Devices →

Why E-Commerce Visitors Are 180% More Likely to Buy After Watching an Explainer Video (With 3 Additional Tips!)

Explainer Videos

Jefri Yonata — March 23, 2017 — March 23, 2017 The growth of e-commerce in the past decade is astounding. eMarketer expects retail e-commerce sales will increase to $ 4.058 trillion in 2020. The rapid growth of the e-commerce world has led to an increase in the demand for product explainer videos. Product explainer videos … Continue reading Why E-Commerce Visitors Are 180% More Likely to Buy After Watching an Explainer Video (With 3 Additional Tips!) →

Consumers More Likely To Open Marketing Emails During Holidays

Email Marketing

by Jess Nelson, December 12, 2016 Online shoppers are 68% more likely to open a retailer’s email during the holiday season than at any other time of year, according to a recent study from Adlucent. The digital marketing and intelligence company polled 571 U.S. consumers across 43 states that planned to shop online … Continue reading Consumers More Likely To Open Marketing Emails During Holidays →

Facebook’s new retail ads show in-store product availability, can be aimed at likely visitors

Facebook Advertisement

Facebook’s new Dynamic Ad for Retail highlights available inventory at nearby stores and can be targeted to people most likely to visit. Tim Peterson on September 20, 2016 Facebook has been trying to help boost retailers’ online sales for years. But online remains the future of retail, and brick-and-mortar still the present, with in-store … Continue reading Facebook’s new retail ads show in-store product availability, can be aimed at likely visitors →

Test points to likely influence of click-through rate on search rankings

Call To Action

Columnist Brian Patterson shares the results of a click-through rate test performed on one of the test websites he maintains. Brian Patterson on August 30, 2016 There has been a lot written about click-through rate (CTR) as it relates to SEO. Some say that it really doesn’t matter. Others say that it is very possible … Continue reading Test points to likely influence of click-through rate on search rankings →

Why Email Marketing Isn’t Likely to Go Away Anytime Soon

Email Marketing

by Lucas Miller July 28, 2016 Follow @EchelonCopyJuly 28, 2016 Social media is trending in the marketing world. Facebook, Twitter, Instagram and other popular platforms have quickly become a new frontier of sorts for digital marketing experts. The promise? Plenty of spacious, fertile ground for planting the seeds of brand identity through likes, hashtags and … Continue reading Why Email Marketing Isn’t Likely to Go Away Anytime Soon →