What marketers in retail need to do to avoid disappointing holiday sales this year. Kim Davis on August 23, 2023 Current predictions have 2023 global holiday online sales set to reach around $ 1.2 trillion compared with $ 1.14 trillion in 2022 — essentially a flat trend. Retailers are recommended to consider timely discounts, friendly … Continue reading Holiday online sales likely to remain flat YoY
Tag Archives: likely
Sunday emails are the most likely to get read, says new research
By Emily Price July 30, 2023 If you want to send an email to a work colleague and guarantee it’s going to be opened, your best bet might be to send it on Sunday afternoon, according to new research from Axios HQ, the communications software company that spun off of Axios. It analyzed the … Continue reading Sunday emails are the most likely to get read, says new research
Experts say Apple’s move into buy now, pay later is likely to catch on with customers—and bring out the regulators
By Chris Stokel-Walker March 28, 2023 Apple will now offer a buy now, pay later (BNPL) option for customers shopping with a retailer that accepts Apple Pay. Under the new arrangement, which was announced Tuesday, iPhone and iPad users can take out short-term loans with Apple of between $50 and $1,000, which must … Continue reading Experts say Apple’s move into buy now, pay later is likely to catch on with customers—and bring out the regulators
Millennials are more likely than other generations to support a cap on personal wealth
By Clint Rainey March 14, 2023 Despite mounting anxieties over the country’s wealth gap, the idea of placing an absolute cap on how much money Americans should be allowed to earn has never, for obvious reasons, gained a ton of currency here. However, according to an exclusive new Harris Poll conducted for … Continue reading Millennials are more likely than other generations to support a cap on personal wealth
Layoff stigma stings: Why Gen Z workers are less likely to share that they lost a job
By Jennifer Alsever March 06, 2023 The stigma of getting laid off from a job is lessening, but a good chunk of people still don’t tell the world—or prospective employers—about getting a pink slip. Only 20% of people who lost their jobs shared the information with their future employer, according to a new … Continue reading Layoff stigma stings: Why Gen Z workers are less likely to share that they lost a job
Search Thriving: Least Likely To Be Cut From Ad Budgets
Search Thriving: Least Likely To Be Cut From Ad Budgets by Laurie Sullivan @lauriesullivan, September 16, 2022 Search ad spending in the U.S. is estimated to reach nearly $112 billion by 2023 — doubling what advertisers spent in 2019, according to data from Insider Intelligence. The analyst firm, in the report released this week, called … Continue reading Search Thriving: Least Likely To Be Cut From Ad Budgets
Social networking as we know it is likely on its way out
By Mark Sullivan July 26, 2022 Social networking, as we’ve come to know it, is probably on the way out. It was once a big draw for all kinds of people, and at the same time an amazing way to harvest personal data that could be used to target ads. But everything … Continue reading Social networking as we know it is likely on its way out
The AI Touch: Email Is The Task Most Likely To Be Automated By SMBs
The AI Touch: Email Is The Task Most Likely To Be Automated By SMBs by Ray Schultz , Columnist, October 15, 2021 Small businesses may not be automating their accounts receivable and customer-service functions. But they are sure doing so with their email marketing, according to Automation in Small Business, a study by Skynova. Of … Continue reading The AI Touch: Email Is The Task Most Likely To Be Automated By SMBs
The Politics Of Shopping: Blue State Consumers Less Likely To Shop In-Store
The Politics Of Shopping: Blue State Consumers Less Likely To Shop In-Store by Ray Schultz , Columnist, December 29, 2020 National brands trying to segment their email lists might look again at one of those tried-and-true variables from direct mail: geography. A new study by Esquire Advertising found that in-store shopping surged in some states … Continue reading The Politics Of Shopping: Blue State Consumers Less Likely To Shop In-Store
B2B Businesses More Likely To Keep Third-Party Ad-Tracking Secrets From Customers
B2B Businesses More Likely To Keep Third-Party Ad-Tracking Secrets From Customers by Laurie Sullivan @lauriesullivan, December 21, 2020 A recent privacy survey finds that 62% of businesses don’t tell customers about ad trackers collecting their data, and 55% of 1,416 business leaders polled across the United States and Canada believe their company has well-defined and … Continue reading B2B Businesses More Likely To Keep Third-Party Ad-Tracking Secrets From Customers