Data shows opens and CTR rarely predict winners. Focus on conversion rate and revenue per email to measure true performance. By Jeanne Jennings Published on March 27, 2026 Open rate. Click-through rate. Ask most marketing teams how their email program is performing, and those are the numbers they’ll show you. But here’s … Continue reading The email metrics marketers are likely to get wrong
February 18, 2026 Klarna CEO says firm will likely reduce its workforce by 1,000 employees by 2030—partially due to AI
December 10, 2025 New study: Women are more likely to be penalized for working remotely than men
Musk Quest For Microsoft AI Software Biz Likely Includes Ads by Laurie Sullivan , Staff Writer, August 25, 2025 As the generative AI arms race heats up, Elon Musk has introduced Macrohard, a crowdsourced name on X. The move challenges Microsoft and others by building a software company run purely by AI. Musk announced his … Continue reading Musk’s Quest For Microsoft’s AI Software Biz Likely To Include Advertising
August 21, 2025 This trait in leaders makes employees three times more likely to lie BY Ron Carucci Not long ago, I sat across from a senior leader who proudly described the culture of transparency he believed he had built. “My door is always open,” he said. “I tell my team I want the truth, even … Continue reading This trait in leaders makes employees three times more likely to lie
Human interaction seems to drive conversions, despite the intense focus on AI. Mike Pastore on June 6, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “The Human Marketers Report” from Magnolia and EM Marketing. Click to enlarge. “The Human Marketers Report” from Magnolia and EM Marketing asked marketers … Continue reading These are the marketing activities most likely to convert visitors to prospects
Trump Says Google Would Likely Remain Intact If He Is Reelected by Laurie Sullivan , Staff Writer @lauriesullivan, October 16, 2024 Former President Donald J. Trump sued Google during his administration over allegations that the company violated antitrust law, but this week he told attendees at The Economic Club of Chicago and Bloomberg News he might … Continue reading Trump Says Google Would Likely Remain Intact If He Is Reelected
August 08, 2024 This is what was likely behind the most recent stock market blowup “Carry trades” are thought to have been the root cause of recent Wall Street mayhem. BY Reuters One of the ironies of the burst of volatility that just blindsided financial markets is its inevitability. Trades that are only feasible — and … Continue reading This is what was likely behind the most recent stock market blowup
Google Queries With Featured Snippets, Questions Likely Trigger AI Overviews by Laurie Sullivan , Staff Writer @lauriesullivan, June 4, 2024 AI Overview, the search capability powered by Gemini, Google’s underlying foundational model, has begun to answer and predict follow-up questions before they are asked in a query. BrightEdge Generative Parser released data on Tuesday shows Google’s … Continue reading Search Queries With Featured Snippets, Questions Most Likely To Trigger Google AI Overviews
By The Conversation January 12, 2024 Having a child is bad for a woman’s earnings. This is not only in the immediate period after the birth, but across her lifetime—as shown in research by recent economics Nobel prize-winner Claudia Goldin. On the other hand, men who become fathers are perceived as self-reliant and decisive. And they are often … Continue reading Mothers are more likely to work worse jobs—while fathers thrive in careers
