Mark Ellis — July 1, 2017 Follow @businessfiction — July 1, 2017 When Jason Fried decided to cut the workweek at his company from five days to four and continue to pay his employees the same salary, there were no doubt plenty of people questioning his sanity. How could any entrepreneur – no matter how … Continue reading How Deep Work Has Transformed My Life As a Freelancer
Columnist Blaise Lucey takes a look at how lifestyle brand Life is Good developed an app that focuses on content, not just sales — and why it keeps users coming back for more. Blaise Lucey on June 30, 2017 For more than 20 years, lifestyle brand Life is Good has been guided by one … Continue reading How Life is Good built a content-first app with an 89% retention rate
Alicia Esposito — June 13, 2017 — June 13, 2017 Surveys are tried and true assets in most content arsenals. The reasons why are pretty clear: surveys can give brands a lot of amplification power, using key takeaways and unexpected trends to fuel social sharing and even PR/media outreach. When designed well, surveys also empower … Continue reading 5 Ways to Extend the Life of Survey Data
B2B marketing automation specialists have become skilled at generating qualified leads from inquiries, but columnist Scott Vaughn believes that to be most effective, they need to expand their view and consider the entire customer life cycle. Scott Vaughan on April 3, 2017 Nearly a decade into the marketing automation (MA) revolution, we’ve developed a … Continue reading The marketing automation generation: Fulfilling the mandate for customer life cycle marketing
Susan Poirier — April 3, 2017 Follow @aceconcierge— April 3, 2017 If you’re like me, you probably start your day with a morning routine. Routines help build positive habits, support priorities, create structure, amplify your time and increase your productivity. Plus, you have the opportunity to set the mojo for the day. Probably the most … Continue reading Life Hacks to Transform Your Morning Routine
Scott Jeffrey — March 30, 2017 — March 30, 2017 Chief executives are essentially paid to make a few big decisions each year. Making effective decisions requires us to hold a long-term outlook. To keep a future vision, we need to be able to rise above today’s whirlwind and see beyond what’s in front of … Continue reading 10 Ways to Create a More Inspiring Work Life
Alex Jasin — March 30, 2017 — March 30, 2017 Have you ever read a book that completely changed the way you think? That reoriented you and stunned you and pushed you to go places you’d never gone before? I had that experience recently after reading Jordan Zimmerman’s book Leading Fearlessly: Transform Your Life and … Continue reading 3 Life Lessons Every Successful Entrepreneur Must Know
What exactly does a consumer market insights professional do? Contributor Will McInnes gives you an inside look at the social CMI world. Will McInnes on March 22, 2017 As the socially driven CMO forges the path of success for social consumer market insights professionals (or social CMI), you may be wondering exactly what the … Continue reading A day in the life of a social CMI pro
Mukesh Gupta — March 8, 2017 Follow @rmukeshgupta— March 8, 2017 I personally believe that creative thinking is a critical skill that all of us need to develop among us but it is even more relevant if we want to be a product manager and give birth, grow and mature a product. First, lets talk … Continue reading The Role of Creativity in the Life of a Product Manager
Lenny Robbins — March 1, 2017 Follow @lifenetins— March 1, 2017 The entrepreneurial bug hit me early. The first time I got that rush of excitement takes me back to selling gum for the cub scouts door to door. I realized then that I wanted to be number one, and remembered that feeling of pleasure … Continue reading How Starting a Business Later in Life Made Me A Better Entrepreneur
