Elena Prokopets — September 25, 2018 Follow @elenatravelgram — September 25, 2018 Blockchain, the technology created to support Bitcoin transactions is becoming more exciting than the currency itself. The global spending on blockchain-based projects is expected to reach $ 2.1 billion by the end of 2018 with the US to deliver more than 40% of … Continue reading 5 Blockchain Use Cases That Can Help Level up Your Small Business
Miranda Marquit — August 17, 2018 — August 17, 2018 StartupStockPhotos / Pixabay Running a freelance business isn’t always as easy as it seems from the outside. I know. I’ve been running a freelance business for more than 13 years, and it’s not always easy to make sure I’ve got money coming in. But there … Continue reading 4 Tips to Help You Take Your Freelance Business to the Next Level
Brett Farmiloe — August 15, 2018 Follow @markitors — August 15, 2018 StartupStockPhotos / Pixabay In today’s business environment, it has never been more important for you to develop a company culture that sets you apart from your competitors, as well as creates an atmosphere that fosters a strong work ethic amongst your employees. This … Continue reading 10 Strategies to Take Your Company Culture to the Next Level
Syed Balkhi — June 22, 2018 Follow @SyedBalkhi — June 22, 2018 Whether you’re a full-time blogger or blogging as a content marketing strategy for your business, your goal is for your content to be seen by as many people as possible. Not only can your blog attract more traffic to your website and get … Continue reading 4 Growth Hacks to Take Your Blog to the Next Level
Recently, Google released new ways to connect landing page tests to AdWords using Google Optimize. Columnist and Googler Matt Lawson runs down the tests you should set up in your accounts. Matt Lawson on June 5, 2018 Pay-per-click (PPC) advertising often focuses too much on the click. It sounds crazy. The industry is named … Continue reading 5 Google Optimize tests to take AdWords to the next level
Kristen Matthews — May 15, 2018 Follow @kristenwords— May 15, 2018 Just like any other marketing strategy, there are many levels to an influencer marketing campaign. The basics are crucial: find a fit for your brand, establish a budget, and be thoughtful and thorough when engaging your influencers. However, you’ll undoubtedly have lots of questions … Continue reading Next Level Influencer Marketing: ROI Answers for Your Brand
Marybeth Gregoritch — May 12, 2018 — May 12, 2018 Brands are experiencing a paradigm shift as they move away from traditional marketing techniques and towards a more seamless omni-channel experience. User-generated content (UGC) has been at the forefront of this discussion as shoppers actively seek out brands that provide a personalized, transparent, and authentic … Continue reading 5 Brands That Are Taking UGC to the Next Level with Product Page Visual Reviews
Tyler Koenig — April 19, 2018 — April 19, 2018 This blog builds on the recent Forrester article by Brandon Purcell: “Four Levels of Effective Analytics Planning.” Forrester offers an outline on what is needed for a company to define their current customer analytics capabilities and how to develop a strategic plan on improving those … Continue reading What Level is your Google Analytics?
Allie Decker — February 19, 2018 — February 19, 2018 Great marketing extends beyond creating and sharing content – and great marketers take it a step further to ensure their strategy is working. They do this (in part) through Instagram analytics tools. Let me guess. You’ve asked yourself the following questions multiple times: Are any … Continue reading 9 Instagram Analytics Tools That Will Level Up Your Marketing Game
The consumer journey doesn’t end at the point of purchase. Columnist Davor Sutija discusses how brands can extend the conversation beyond the moment of purchase to promote engagement and loyalty. Davor Sutija on January 19, 2018 Unbeknownst to many, the shopping experience doesn’t begin with the purchase of an item. Rather, it begins … Continue reading From transaction to companion: Engaging at each level of the consumer journey
