Tag Archives: Left

Why is free money that can be used on local search marketing being left on the table?

Up to $35 billion of co-op funds go unused every year. Wesley Young of the LSA takes a look at trends in the use of co-op funds, challenges and threats arising from digital media and opportunities to make co-op work for you. Wesley Young on November 8, 2016   According to a recently released white … Continue reading Why is free money that can be used on local search marketing being left on the table?

MCommerce Leaders Double Up And Pull Ahead — Have You Left It Too Late?

by Sean Hargrave, Staff Writer, June 20, 2016 The research is in and the results are conclusive, at least for 18- to-34-year-olds. At least one in ten buy something on the mobile phone every day, which is double the national average, and the propensity to embrace mcommerce is linked to social use. Hence, while 17% … Continue reading MCommerce Leaders Double Up And Pull Ahead — Have You Left It Too Late?

Google Announces “Real-Time Ads” So Marketers Can Jump On The Next Left Shark Moment

The tech giant is also beefing up its YouTube AdBlitz site and channel for Super Bowl ads. Barry Levine on January 20, 2016 To help marketers take advantage of “micro-moments” — those events that everyone starts talking about — Google is today announcing online Real-Time Ads. A typical micro-moment: last year’s performance by the left shark in … Continue reading Google Announces “Real-Time Ads” So Marketers Can Jump On The Next Left Shark Moment

5 Important Online Shopping Dates You May Have Left Off Your Holiday Marketing Calendar

With holiday shopping in full force, columnist Jordan Elkind shares some key retail days — beyond Black Friday and Cyber Monday — that marketers should pay attention to. Jordan Elkind on November 23, 2015 For many marketers in the US, November 11 was an opportunity to promote Veterans Day specials or just a part of … Continue reading 5 Important Online Shopping Dates You May Have Left Off Your Holiday Marketing Calendar

There Are No More Secrets Left In Programmatic, Only Work To Be Done

How do you achieve higher yield in programmatic? Columnist Rob Rasko digs deep into two “non-secrets” to bring you programmatic wisdom. Rob Rasko on July 10, 2015 Bornfree / Shutterstock.com “No. Try not. Do … or do not. There is no try.” -Yoda As more publishers adopt programmatic best practices and become aces in optimization, … Continue reading There Are No More Secrets Left In Programmatic, Only Work To Be Done

Too Busy to Tweet, but Don’t Want to Get Left Behind in 2015? 4 Options for Managing Your Social Media

Jane BinnionJanuary 15, 2015 All signs are that 2015 will see social media having an even bigger impact on organisations – which means more decisions about resources. So here are four options and some Top Tips, to help you think about managing your social media successfully in 2015 . Many organisations, large and small, reach … Continue reading Too Busy to Tweet, but Don’t Want to Get Left Behind in 2015? 4 Options for Managing Your Social Media