With holiday shopping in full force, columnist Jordan Elkind shares some key retail days — beyond Black Friday and Cyber Monday — that marketers should pay attention to. Jordan Elkind on November 23, 2015 For many marketers in the US, November 11 was an opportunity to promote Veterans Day specials or just a part of … Continue reading 5 Important Online Shopping Dates You May Have Left Off Your Holiday Marketing Calendar
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There Are No More Secrets Left In Programmatic, Only Work To Be Done
How do you achieve higher yield in programmatic? Columnist Rob Rasko digs deep into two “non-secrets” to bring you programmatic wisdom. Rob Rasko on July 10, 2015 Bornfree / Shutterstock.com “No. Try not. Do … or do not. There is no try.” -Yoda As more publishers adopt programmatic best practices and become aces in optimization, … Continue reading There Are No More Secrets Left In Programmatic, Only Work To Be Done
Too Busy to Tweet, but Don’t Want to Get Left Behind in 2015? 4 Options for Managing Your Social Media
Jane BinnionJanuary 15, 2015 All signs are that 2015 will see social media having an even bigger impact on organisations – which means more decisions about resources. So here are four options and some Top Tips, to help you think about managing your social media successfully in 2015 . Many organisations, large and small, reach … Continue reading Too Busy to Tweet, but Don’t Want to Get Left Behind in 2015? 4 Options for Managing Your Social Media
Content Marketing Is The Only Marketing Left
By Michael Brenner, Published November 3, 2014 This is a quote from Seth Godin after hearing the definition of content marketing back in 2008: Content Marketing is all the marketing left! At the AWeber Ascend Digital Marketing Summit, I shared my view on how the future of marketing is all about content marketing. I talked … Continue reading Content Marketing Is The Only Marketing Left