Tag Archives: leads

Prioritizing data privacy leads to brand trust

A new survey from MediaMath confirms consumers really do care how brands handle their personal information. Kim Davis on January 24, 2022 AdTech company MediaMath has released survey findings that show an overwhelming majority (84%) of consumers are more likely to trust brands with a privacy-safe approach to handling personal data. 59% of consumers will … Continue reading Prioritizing data privacy leads to brand trust →

Addition Through Subtraction – When Less Leads To More!

Leads Generation

Brian Basilico January 2, 2022 It’s that time of year again: New Year, new you? It’s the time of year when you should be buying gym memberships and going on diets and quitting smoking or drinking. I mean, at least that’s what all the commercials say, right? Any one of those things is hard … Continue reading Addition Through Subtraction – When Less Leads To More! →

How to Get Leads in the Door with Ease (While You Do Other Things!)

Leads Generation

Karen Repoli December 25, 2021 Business systems and automation are essential to running a business WITHOUT working 24/7. One of the first processes you’ll probably want to start streamlining is your lead generation process because even if you have a full calendar, attracting leads is a must for any business. These leads will not only … Continue reading How to Get Leads in the Door with Ease (While You Do Other Things!) →

You May Want Leads… But What You Really Need Is Prospects

Leads Generation

Brian Basilico December 8, 2021 Make It STOP! I was sitting down watching some TV with my wife and she pulled out her cellphone and said, “Can you help me?” And I said, “Sure.” She opened up her email and said, “Why am I getting all these?” When I started looking at what she meant … Continue reading You May Want Leads… But What You Really Need Is Prospects →

Time to Rethink Social Strategy for 2022: Leads, Sales Can’t Be Our Only Goal

Social Strategy

Arik Hanson December 5, 2021 As we quickly near the end of 2021 (where did this year go?!?!), many of us will start the planning process for 2022. And, given the changes in: consumer behaviors, platforms and content, social media marketers would be wise to take this chance to truly evaluate their strategies and approaches. … Continue reading Time to Rethink Social Strategy for 2022: Leads, Sales Can’t Be Our Only Goal →

7 LinkedIn Automation Tools to Reach Out to More Leads

LinkedIn Automation

Sweta Panigrahi October 27, 2021 LinkedIn is no longer limited to a job-seeking platform; it now allows brands to create company pages to promote their businesses. In a study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%. It was almost three times higher than both … Continue reading 7 LinkedIn Automation Tools to Reach Out to More Leads →

10 Tips to Generate Qualified Leads From Social Media

Leads Generation

Dinesh Agarwal October 19, 2021 The power of social media platforms is not just limited to raising brand awareness and getting engagement on your content. Your social profiles hold the potential to generate qualified leads that you can turn into sales. Sales is a lengthy process where, as per factoHR, nearly eight interactions are required … Continue reading 10 Tips to Generate Qualified Leads From Social Media →

Why Aren’t My PPC Leads Converting & How Do I Fix It?

PPC Campaigns

Charly Mostert August 11, 2021 So you just launched a new pay-per-click (PPC) campaign and you’re not getting any leads or conversions. What should you do? Step 1: Don’t freak out, and learn from the data you’re getting. Don’t make large changes to your strategy too early. Instead, allow your campaigns to run until you … Continue reading Why Aren’t My PPC Leads Converting & How Do I Fix It? →

Rule of 3: Managing Your B2B Web Leads

B2B Leads Generation

Colleen Perone July 30, 2021 A simple and effective rule of 3 to consider when leading prospects through your sales funnel to the finish line. What if I could give you a simple blueprint on how to effectively navigate a qualified lead through your sales funnel and across the finish line? How many hours and … Continue reading Rule of 3: Managing Your B2B Web Leads →

We Must Quit Our Unhealthy Obsession with Leads

Leads Generation

Brad Beutler July 30, 2021 We live in a world obsessed with leads. But are they actually worth your time and bucks? Does sales really care about the magnitude of leads marketing generates? Let’s break this down to see if leads have the impact that we’ve been brainwashed to believe. (Spoiler alert: they don’t.) What … Continue reading We Must Quit Our Unhealthy Obsession with Leads →