Tag Archives: leaders

How smart leaders use marketing metrics to navigate uncertainty

Marketing metrics aren’t a pass fail test but a navigation system for making better decisions in an unpredictable market. By Kathleen Schaub ,     January 29, 2026   Imagine a world where the day when executives review marketing dashboards isn’t fraught with tension. Where deviations from planned results don’t mean failure — either failure … Continue reading How smart leaders use marketing metrics to navigate uncertainty

From SEO to GEO: How marketing leaders stay visible in AI-driven search by Contentful

Here are four ways to evolve your SEO strategy and boost visibility in AI-powered search. Contentful on December 19, 2025     Does it feel like your organic traffic is disappearing? You aren’t imagining it. AI Overviews and answer engines are sidelining classic SEO results.  To stay visible, brands need to adapt – fast. The good … Continue reading From SEO to GEO: How marketing leaders stay visible in AI-driven search by Contentful