So many businesses now offer a free eBook download on their website to generate leads. In fact, we offer a free online marketing strategy eBook on our own website. They are a great lead generation tool when done correctly, as they give a prospective client some information prior to committing to a purchase. There are … Continue reading 5 Components Of A Successful eBook For Lead Generation
Get To Know: Avon CMO Patricia Perez-Ayala Amy Gesenhues on October 1, 2014 With more than 20 years experience managing business strategy, consumer marketing, and operations in leading markets around the world, Patricia Perez-Ayala serves as Avon’s Senior Vice President, Chief Marketing Officer, and Global Brand and Category President. Perez-Ayala began her career in 1983 … Continue reading How Do You Lead A Global Brand? Start With 20 Years Experience & Add Market Intelligence
In the world of B2B marketing, it’s still a knee-jerk reaction to dismiss a consumer approach to new lead generation tactics like social media and content. But like it or not, the success of those mediums in the B2C sectors is getting hard to ignore. Given the craziness that often characterizes Facebook, YouTube, and other … Continue reading Lead Generation Tips – Dealing with the Social Craziness
Even in B2B marketing, pictures are a popular way to get a prospect’s attention. It appeals more to the senses and ignites curiosity and interest. That saves up a lot of trouble compared to a wall of text. Remember, software lead generation can be a pretty lengthy process. It’s one that usually leaves you at … Continue reading Software Lead Generation Tips – A Quick Guide to Transparency With Pictures
A B2B website will always take up a large proportion of a marketing budget and for good reason. It’s crucial that sufficient resources are invested into a site that is geared to improve lead generation. First impressions count, a site visitor only offers a 3 – 7 second window to get their attention before bouncing off-page and … Continue reading Best Practices For Great B2B Website Lead Generation
Basic lessons on B2B marketing often have people differentiating demand generation from lead generation? Sometimes though, I’m really not sure how helpful the distinction is outside of knowing how to manage all your activities. However, it’s only fair to point out the most obvious difference between the two: Demand generation – Marketing materials. Advertising. Any … Continue reading Today’s Lead Generation Process Should Create Demand
More companies are beginning to understand that blogging can be the key to getting found online, converting visitors to leads, nurturing those leads to sales and delighting customers. However, just having a blog is not enough. That is like an unlit fuse. So while there are a growing number of companies with blogs, many tend … Continue reading The 5 “Must Haves” To Ignite A Lead Generation Blog
If you are “content” with great content, Please reconsider So you won’t repent! Now is the time to get discontent. As 2014 is the year of… OUTSTANDING content! I am not sure how you feel about my mini-poetry style! We can discuss that later According to wikipedia, copywriting is… Copywriting is writing copy for the … Continue reading Raise the Bar NOW! Intelligent Copywriting Tactics That Lead to Maximum Conversions
Do you have a big contact database that may or may not include actual, qualified leads? If you do, you’re not alone. Every year 25% of contact databases will expire and many will do nothing to clean out this list. Instead, marketers send email after email to this database because they believe the more people … Continue reading How to Use Lead Nurturing to Re-Engage Your Contact List
You’ve all heard it before. The B2B buying process isn’t always as emotionally distant as its made out. And yet, that too is an ironic demonstration of perception being more prevalent than technical fact. Often times, lead generation campaigns are geared towards combating this. For instance, call scripts are designed to handle objections that dispute … Continue reading Lead Generation Tips – Perception VS Technical Facts
