Learn how to install, deploy, and brand AI skills to turn generic chatbots into your agency’s custom, scalable operating system. By Optmyzr Published on June 10, 2026 Disclosure: I’m the co-founder of Optmyzr. I’ll use one of our open-source skills as the example below, but the frameworks here apply to anything you install or … Continue reading AI skills: The next layer of marketing automation by Optmyzr
Salesforce reported a strong quarter, but marketing is taking a back seat to data and AI. By Mike Pastore Published on June 2, 2026 Salesforce made its name in the CRM space. Despite its moves into data and AI and rumors that it would change its name to Agentforce, Salesforce still trades under … Continue reading What happens to Marketing Cloud as the data layer takes charge at Salesforce?
Salesforce wants enterprises to drop static, channel-specific content in favor of 1:1 experiences at scale. So it went shopping. By Mike Pastore Published on June 1, 2026 Salesforce today signed a definitive agreement to acquire Contentful, planning to use the composable content platform alongside its Data 360 and Agentforce platforms to deliver personalized, … Continue reading Agentforce needed a content layer, so Salesforce is buying Contentful
Stop waiting for perfect data. At the May MarTech Conference, we discovered how leaders build the ‘confidence layer’ to drive strategy despite messy inputs. By MarTechBot Published on May 14, 2026 The reality of modern analytics is that a significant portion of your revenue often hides behind a “direct” label or remains entirely unattributed. … Continue reading The confidence layer: Building data foundations marketers can trust
New platform capabilities aim to connect data, channels, and agents so customer conversations carry context across every interaction. By Constantine von Hoffman Published on May 6, 2026 Twilio is rolling out a new set of platform capabilities to address one of the most persistent problems in customer experience: conversations that don’t carry over … Continue reading Twilio launches conversation layer to unify AI and human interactions
Scaling AI without a clear governance layer risks uncoordinated liability. Delegated authority gives your agents the guardrails needed to act with confidence. By Allen Martinez Published on April 30, 2026 SailPoint’s AI agent research found that 80% of organizations report their AI agents took unintended actions. Only 44% have formal governance policies in … Continue reading Delegated authority is the missing layer in the AI martech stack
April 07, 2026 Fox is the latest to add prediction markets as a new ‘data layer’ for news coverage BY María José Gutierrez Chavez Fox Corporation has announced plans to partner with Kalshi to integrate the prediction market’s data across the media giant’s various cable networks. Tuesday’s announcement follows the rise in popularity of prediction markets, … Continue reading Fox is the latest to add prediction markets as a new ‘data layer’ for news coverage
March 24, 2026 Spotify is giving artists a layer of protection against misattributed songs BY María José Gutierrez Chavez When a new song called “Together,” attributed to country singer Blaze Foley, appeared on Foley’s Spotify profile last year, something didn’t seem right. For starters, he has been dead for more than two decades, the cover art … Continue reading Spotify is giving artists a layer of protection against misattributed songs
Kraken’s Quest for Layer 2 Dominance: Searching for Allies in Blockchain’s Next Frontier Sam Cooling Business Expert Published November 7, 2023 Kraken, the renowned cryptocurrency exchange, is reportedly seeking to catapult itself into the big leagues by launching its very own Layer 2 network. This ambitious venture sees Kraken following the … Continue reading Kraken’s Quest for Layer 2 Dominance: Searching for Allies in Blockchain’s Next Frontier
BrightEdge Creates New Layer Of SEO Insights by Laurie Sullivan @lauriesullivan, May 18, 2022 BrightEdge created an intelligent system for search marketers, and released the findings from initial tests on the research Wednesday at its annual conference, SHARE22. The Intelligent System for SEO was created through the connection of various data sets from BrightEdge and … Continue reading BrightEdge Creates New Layer Of SEO Insights
