The new AI disclosure framework aims to help marketers use generative AI responsibly without over-labeling every touchpoint or eroding consumer trust. By Constantine von Hoffman January 15, 2026 The IAB is stepping into the AI accountability conversation with a new framework aimed squarely at one of marketers’ biggest open questions: when, exactly, should AI use … Continue reading IAB launches AI transparency and disclosure framework
Polymarket launches real estate and housing prediction markets onto platform via Parcl Sophie Atkinson Suswati Basu Polymarket is entering into a new world as it signs a partnership with Parcl to bring real estate and housing prediction markets to life. The duo will see Parcl’s daily housing prices indices brought into a … Continue reading Polymarket launches real estate and housing prediction markets onto platform via Parcl
The new data tools aim to turn trusted data into faster decisions, smoother campaigns and customer experiences that actually deliver. Constantine von Hoffman on October 15, 2025 Twilio today launched a suite of data capabilities aimed at one of marketers’ biggest challenges: trusting their data enough to act on it promptly. The new features … Continue reading Twilio launches data tools to help marketers trust their signals and move faster
As Salesforce makes Slack the hub for AI agents, marketers face familiar hurdles: fragmented data, unclear ROI and cost creep. Constantine von Hoffman on October 13, 2025 Salesforce officially launched Agentforce 360 today, its new AI-driven platform that embeds virtual agents across its ecosystem — including Slack. Announced just ahead of Dreamforce, the rollout … Continue reading Salesforce launches Agentforce 360 to embed AI agents directly in Slack for marketing teams
PrizePicks launches ‘The Feed’ to bolster fantasy sports app Joel Loynds PrizePicks, the daily fantasy sports site, is launching a new slate of features for its app. The company says that it’ll “evolve how fans engage” with the community, friends, and “celebrities,” all while watching sports. It’ll take the form of “The Feed,” a take … Continue reading PrizePicks launches ‘The Feed’ to bolster fantasy sports app
Conductor AI Launches To Support How Engines Speak On Behalf Of Brands by Laurie Sullivan , Staff Writer @lauriesullivan, June 3, 2025 Conductor marked a milestone Tuesday with the relaunch of its entire product line for AI-based services. The goal is to rebuild its platforms to power research, generation, reporting, and monitoring experiences for brands, all based … Continue reading Conductor AI Launches To Support How Engines Speak On Behalf Of Brands
Meta Launches AI Search App Independent Of Platforms by Laurie Sullivan , Staff Writer @lauriesullivan, April 29, 2025 Meta Platforms on Tuesday introduced a stand-alone Meta AI app, positioning the company alongside Google Gemini, Microsoft Copilot, OpenAI ChatGPT, Anthropic Claude, X Grok, Anthropic, Perplexity, DeepSeek and believe it or not, many more. The AI search landscape continues … Continue reading Meta AI Search App Launches Independent Of Platforms
A part of Adobe Experience Platform, it lets businesses build, manage and orchestrate AI agents from Adobe’s ecosystem and third-party sources. Mike Pastore on March 19, 2025 Salesforce attracted significant attention when it introduced its Agentforce agentic AI platform at its Dreamforce event in the fall of 2024, and everyone knew it was not … Continue reading Agent Orchestrator launches Adobe into the agentic age
Microsoft launches native Mac app for Copilot The US, UK and Canada are getting it first. anna washenko Fri, Feb 28, 2025 Microsoft Microsoft is making its Copilot AI assistant available as a Mac app. The native macOS app will offer access to the web-based version of the Microsoft tool. It’s rolling … Continue reading Microsoft launches native Mac app for Copilot
Perplexity Launches Deep Research Project by Laurie Sullivan , Staff Writer @lauriesullivan, February 17, 2025 Perplexity became the latest AI company last week to release an in-depth research tool — following Google, which unveiled something similar for Gemini AI in December, and OpenAI early in February. These agents use reasoning to synthesize large amounts of online information … Continue reading Perplexity Launches Deep Research Project
