Jessica Mehring November 29, 2014 Last week we learned that to write an effective landing page, you need to do these two things: 1. Decide on one single call to action 2. Tie your landing page headline to your ad headline Today, in part 2 of this 3-part series, I only have one tip … Continue reading Landing Pages 101: Part 2
Fernando Florez November 26, 2014 Many different factors can influence landing page conversion rate optimization. While there are best practices for the basic elements such as calls to action, layout and colors, these can vary depending on your industry and the goals of the page. Most websites have landing pages, but it takes some … Continue reading Become a Landing Page CRO Expert
Deborah Anderson November 20, 2014 We know what landing pages are, but do we remember to review them or refresh them? Possibly, the idea of creating or updating the landing page(s) has slipped to the bottom of our virtual “to do” pile. If you are not using landing pages, it is time to add the … Continue reading The Importance of Landing Pages for Lead Generation
By Justin Wong, Published November 8, 2014 A landing page should be the centerpiece of your online marketing strategy. A landing page is a special webpage used to encourage people to take an action. Landing pages can be used for almost anything, including selling a new e-book, getting people to sign up for your … Continue reading Three Ways To Make Your Landing Page Stand Out
By Alex Charalambous, Published November 6, 2014 Landing pages are an essential part of content marketing and lead generation. Creating landing pages for each campaign or premium content offer allows you to more effectively convert website visitors into leads by simplifying the offer process and eliminating distractions. And the design of your landing pages is … Continue reading 9 Critical Design Elements of a Landing Page that Converts
By Nick Smarrelli, Published November 4, 2014 You’ve just had your website designed and developed and are extremely happy with the product. You think it looks crisp and clean and provides a great amount of valuable content to attract your customers. Creating a well-informed website is one of the most important actions your business can … Continue reading SEO – What Is A Landing Page?
What’s the secret to an effective landing page? It’s not the color of the button, says contributor Neil Patel. Neil Patel on October 24, 2014 Why is it that some landing pages have terrible conversion rates while others are killing it with conversion rates in the double digits? There are numerous landing page variations that impact conversion … Continue reading Three Psychological Features Of A Landing Page That Make People Click
By Angela Vuona, Published October 25, 2014 First, what is the goal of a landing page? Simply put, it is to convert a website visitor into a lead by capturing contact information in a form. When it comes to landing page optimization, there’s no end in sight. You can always optimize, A/B test, and optimize some … Continue reading 5 Landing Page Best Practices You Might Have Missed
By Avi Kaye, Published October 19, 2014 So far we’ve covered how to write persuasive copy for your landing page, how you can personalize the content people see, and even how to improve your PPC campaigns with appropriate landing pages. So now you know how to build the most awesome landing pages. You know what … Continue reading 7 Design Resources for Creating Awesome Landing Pages
You think you have the perfect landing page, complete with compelling content, a motivational call to action and graphics that drive the point home. Yet it isn’t converting and you aren’t sure why. There are hundreds of reasons why landing pages don’t convert. Fortunately, testing can often reveal these problems so you can make adjustments. … Continue reading A/B Testing: The Way to Get Landing Pages Right Every Time
