By Chris Morris July 25, 2023 UPS and the Teamsters pulled off what seemed to many like an impossible task on Tuesday, reaching a collective bargaining agreement that will prevent a strike at the nation’s largest private shipping company. It was a victory both for the union and the company—and it thrust CEO Carol … Continue reading 7 things to know about Carol Tomé, UPS’s CEO
Threads has attracted a huge user base and is proving to be a serious Twitter alternative. Here’s what marketers need to know. Nicola Agius on July 12, 2023 Threads has become the fastest-growing social media platform in history since it launched on July 5. Within the first hour alone, it received a whopping five million … Continue reading Marketing on Threads: What you need to know
Here’s how IAB Tech Lab’s guidance and specifications are paving the way for DCR security and interoperability. Chris Wood on July 12, 2023 IAB Tech Lab has released a finalized first version of guidance and standards for data clean rooms (DCRs). The emerging technology is used by marketers to securely enhance first-party data and help … Continue reading IAB Tech Lab’s updated data clean room standards: What marketers need to know
By Chris Morris June 30, 2023 Taco Bell is getting a new CEO. Yum Foods announced Thursday that Sean Tresvant, who’s currently chief brand and strategy officer at the chain, will take over the top spot on January 1, as current CEO Mark King retires. Tresvant has a sterling reputation in the marketing world. … Continue reading 3 things to know about Sean Tresvant, Taco Bell’s new CEO
Everything You Need to Know | GA4 Edition Brad Camus | June 22nd, 2023 You don’t just want data; you want actionable insights. And like most businesses, you’ve most likely been relying on Google’s Universal Analytics (UA) for years to gather them. UA is a powerful tool for measuring, analyzing, and optimizing your business’s online … Continue reading Everything You Need to Know | GA4 Edition
Brad Camus | June 22nd, 2023 You don’t just want data; you want actionable insights. And like most businesses, you’ve most likely been relying on Google’s Universal Analytics (UA) for years to gather them. UA is a powerful tool for measuring, analyzing, and optimizing your business’s online presence. The data it provides allows you to … Continue reading Everything You Need to Know | GA4 Edition
Knowing your audience is central to any marketing strategy. So how do you get to know them? Columnist Timothy Carter discusses seven ways to learn more about your target demographics. Timothy Carter on May 30, 2023 With the great diversity of marketing styles and strategies out there, it’s easy to lose sight of some … Continue reading 7 ways to get to know your audience better
By Michael Grothaus May 30, 2023 As of the time of this writing, many major stocks are up on (June 09, 2023)’s news that a deal to lift the United States debt ceiling has been reached between the Biden administration and House Speaker Kevin McCarthy. The 99-page piece of legislation is officially called the … Continue reading What’s in the debt ceiling deal? Everything to know, from student loans to IRS funding
By Haley Harrison May 17, 2023 It’s no secret that freelancers are a huge asset to businesses. In fact, 78% of companies reported that they are inclined to fill staffing gaps with freelancers in 2023. At best, it’s a mutually beneficial relationship that has long existed in the workforce. What freelancers are increasingly coming … Continue reading Exploitative freelance jobs are on the rise. Here’s what you need to know
By Michael Grothaus May 12, 2023 Update Friday, 12:30 p.m. ET: After rumors swelled for several hours, Elon Musk finally announced on Friday that he has named Linda Yaccarino, a longtime executive at NBCUniversal, as the new chief executive of Twitter. According to Musk, Yaccarino will handle the business side of the company while … Continue reading Linda Yaccarino is Twitter’s new CEO: Here’s what to know
