By Julia Herbst October 29, 2023 We’ve all been there: You see a job description that seems perfect. You’ve got the right experience, it’s at a company you admire, and even the pay range seems decent. You should apply! But, inevitably, that means submitting a customized cover letter. Or at least revising the last … Continue reading Everything you need to know to write a cover letter that leads to an interview
Explore the facts and fiction surrounding composable CDPs and how to make them work for your organization. Craig Howard on October 27, 2023 Where there’s hype, there’s curiosity. But in marketing technology, hype is often accompanied by confusion. Martech buyers continually work to stay on top of what’s new and exciting. This requires cutting through … Continue reading Making sense of composable CDPs: What martech buyers need to know
By Lydia Dishman October 22, 2023 We’ve all been there. The point in the workday where nothing is going right, or getting done, or a combination of both, and the feeling is just: “Why am I doing this again?” At this point, with the pace of job growth steady but tapering off and unemployment … Continue reading How to know when it’s time to switch jobs for something more meaningful
Lateral Movement: What Every Business Should Know Gilad Maayan / Sep 27, 2023 Lateral movement is a term that has become increasingly prominent within cybersecurity circles, but is largely unknown to a general business audience. However, as we’ll show in this article, business leaders and IT professionals must understand this term and its implications … Continue reading Lateral Movement: What Every Business Should Know
B2B marketers are reaping the rewards from the huge number of new martech tools. Here’s a guide to some of the best of them. Ruth Stevens on September 29, 2023 B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, … Continue reading 15 cutting-edge tools every B2B marketer should know
By Brittany Loggins September 22, 2023 While you may think of ChatGPT as an incredibly capable AI bot, some authors are arguing that its capabilities have been built on their lives’ work. Along with the Authors Guild, more than one dozen authors filed a lawsuit against ChatGPT’s parent company, OpenAI, on Tuesday, September 19. … Continue reading 3 things to know about why authors are suing OpenAI
By Kathleen Davis September 03, 2023 Thinking of quitting your job? Whether you’re miserable and dream of walking out in a dramatic TikTok-worthy fashion, or if you’re just feeling stagnant and uninspired, leaving your job is a huge decision. The first step is deciding if you can improve what you don’t like about your … Continue reading How to know when it’s time to quit your job
Google Analytics 4 is of limited use for attribution modeling. That’s where marketing mix modeling comes in. Katie Robbert on August 25, 2023 Do you see more “unassigned” and “direct” traffic in your Google Analytics account even if you’re careful with your UTM tagging? That’s because data privacy regulations protect the users visiting your website. … Continue reading Preparing for marketing mix modeling: What you need to know
Michael Greene, head of strategy at Criteo, discusses what needs to change if retail media networks are going to be successful. Constantine von Hoffman on August 23, 2023 Retail media networks (RMNs) are in the unique position of being both the current and next big thing in advertising. Current. Walmart’s RMN, Walmart Connect, is responsible for … Continue reading What brands and retailers need to know about RMNs
By Michael Callahan August 20, 2023 Lenny Rachitsky merely thought he’d share some tips. The career software engineer and executive decided to write about seven things Airbnb taught him about building a business. He’d spent seven years at the company, leaving in 2019 as the leader of the team overseeing wooing consumers to the … Continue reading Who is Lenny Rachitsky? And what does he know that you don’t about making millions writing online?
