Tag Archives: Know

Business Leader Imperative: What You Need to Know

Daniel Burrus — October 29, 2019 Follow @DanielBurrus Have you ever wished you could predict the future? What would you do if you could clearly see critical changes in the months and years ahead and use them to shape your future instead of just letting it unfold by default? I have good news for you: … Continue reading Business Leader Imperative: What You Need to Know →

6 Things You Should Know About A/B Testing

A/B Testing Process

Ashley Hill — October 27, 2019 Have you considered A/B testing yet? It’s a great way to determine how your visitors behave and how you can best market to their needs and improve their user experience while boosting your conversion rate, click-through rate, or any other element of your website or your email marketing campaign … Continue reading 6 Things You Should Know About A/B Testing →

Paying Yourself as an S Corp: What to Know

Corporate Regulations

Nellie Akalp — October 21, 2019 Follow @CorpNetNellie One of the best perks of starting your own business is being able to determine your salary—unless, of course, you pay yourself the wrong amount and the IRS comes calling. Is there a wrong amount? Yes, there can be, and if you file taxes as an S … Continue reading Paying Yourself as an S Corp: What to Know →

11 Things Every New Company Should Know About E-Commerce Marketing

eCommerce eMail Marketing

Young Entrepreneur Council — October 18, 2019 Follow @YEC If you’re trying to sell products online, it takes more than an impressive website and product images to draw in your audience. To find out more about what you need to know about e-commerce marketing, read on to see what members of the Young Entrepreneur Council … Continue reading 11 Things Every New Company Should Know About E-Commerce Marketing →

12 Essential Things to Know About Launching a Kickstarter Campaign

Marketing Campaigns

Young Entrepreneur Council — October 15, 2019 Follow @YEC A Kickstarter campaign is a great way to raise much-needed funds for a project or business — if you take the right approach. To help you get the maximum amount of return for your effort, members of Young Entrepreneur Council answered the following question: What is … Continue reading 12 Essential Things to Know About Launching a Kickstarter Campaign →

Everything You Need to Know About Building an Online Brand Community

Community Building

Thomas Griffin — October 10, 2019 Follow @jthomasgriffin Like individuals, no business is an island. Your business depends on your customers to survive and grow. You need to do everything possible to retain them and build loyalty. That’s harder than ever today. Even though the internet has lowered barriers and made it possible to do … Continue reading Everything You Need to Know About Building an Online Brand Community →

What You Need to Know Before Firing an Employee

Employee Engagement

Steven Imke — October 12, 2019 Follow @SteveImke Firing an employee can cost a company dearly and therefore should never be taken lightly. There are two paths when it comes to firing an employee. The first is that an employee can be terminated for evidence-based and documents cause. Terminating an employee for cause often occurs … Continue reading What You Need to Know Before Firing an Employee →

Everything You Need to Know About Amazon’s Affiliate Program

Amazon Affiliate

Michael Ugino — October 6, 2019 Amazon is one of the largest retailers in the world. In fact, in the U.S. alone, it’s responsible for nearly 40 percent of all online sales. And anyone can access a share of the retail giant’s profits — all you need to do is have a website or social … Continue reading Everything You Need to Know About Amazon’s Affiliate Program →

What You Need to Know Before Hiring an Employee

Effective Hiring

Steven Imke — September 30, 2019 Follow @SteveImke Job Description Before you think about hiring an employee, you should develop a job description. This job description will be used when you post your job opening and will be an important document to measure potential candidates against. A job description is also one of the documents … Continue reading What You Need to Know Before Hiring an Employee →

How to Know Which Marketing and Sales Strategy is Best

Sales Strategy

Steven Imke — October 1, 2019 Follow @SteveImke The primary concept to understand when trying to find the best marketing and sales strategy is that a small business has three basic strategies to drive revenue. They can be sales-led, market-led, or product-led. However, before we dive in, I once saw a great definition of sales … Continue reading How to Know Which Marketing and Sales Strategy is Best →