SAP and McKinsey point to the different approaches needed by marketing and advertising for these growing channels. Barry Levine on February 4, 2019 at 5:07 pm The modern marketer’s job is not just about selling a product, like moving a new car off a dealer’s lot. Increasingly, it’s about selling a service, like leasing a … Continue reading Why subscription and consumption services need a different kind of marketing
Esther Cohen — November 28, 2018 — November 28, 2018 geralt / Pixabay The end of the year is time for introspection and planning. What kind of clients should you focus on in 2019? And how can you find the right opportunities? Read on to find out. It’s that time of the year again … Continue reading What Kind of Clients Should You Pursue in 2019?
Bruce McKenzie — July 10, 2018 — July 10, 2018 “Are Salespeople Relevant to the Modern Buyer?” is the question posed in an article by Tamara Schenck about about CSO Insights’ 2018 Buyer Preferences Study. At first glance, its results seem to say “Sometimes.” Most buyers only engage with salespeople after they have identified their … Continue reading What Kind of Video Do You Need in Sales Communication?
Kara Perez — March 2, 2018 — March 2, 2018 rawpixel / Pixabay When you start your own thing, be it a blog or a brick and mortar store, people will take notice. If you create even just a little bit of momentum for yourself you’ll notice that other people and companies want to get … Continue reading What Kind of Promotion Is Worth Saying Yes To As a Small Business Owner?
Carol Stephen — August 18, 2017 Follow @Carol_Stephen — August 18, 2017 Beware Instagram Follow Unfollow Backlash: A New Kind Of Fail Recently a couple of different accounts on Instagram followed me, waited for me to follow back, then unfollowed me. They were both major fails and here’s why. Here’s another person writing about same … Continue reading Beware Instagram Follow Unfollow Backlash: A New Kind Of Fail
Mark Miller — May 30, 2017 Follow @MMtwopointfive— May 30, 2017 Today’s varied, multifaceted digital marketing environment has produced professionals that come in a variety of forms and flavors. Some are compelled to become flexible, multitalented marketers by necessity. Like a Swiss Army Knife, they’re ready to take almost any job (even if they’re not … Continue reading How to Find the Right Career Opportunity Based on What Kind of Digital Marketer You Are
Blaise Lucey — November 11, 2016 Follow @blaiselucey00— November 11, 2016 We’ve all been there. You post something on Instagram. But then… wait. How do you get your followers to check out your website? Or a product? If you’re not paying for Instagram Ads, the only way to do it is to plead followers to … Continue reading Links Are Coming to Instagram… Kind Of
by Brian Honigman April 12, 2016 Follow @BrianHonigmanApril 12, 2016 When Facebook bought Instagram in 2012 for the (then shocking) price tag of one billion dollars, the digital world wondered aloud what Facebook’s endgame was. Some lauded the move, others were cautiously hopeful, and quite a few predicted imminent doom for the house that Zuckerberg … Continue reading A Different Kind of Filter: The Marketer’s Guide to Navigating Instagram’s New Algorithm
Today, the legendary puppet-hostess will again converse with fans on Facebook, using intelligent chat-bot technology from Israeli firm Imperson. Barry Levine on January 6, 2016 Earlier this month, a fan of The Muppets’ Miss Piggy chatted with her via Facebook: “Can you get me a job at the network?” She immediately replied: “Send your resume … Continue reading Miss Piggy Leads The Way To A New Kind Of Marketing Channel
by Brooke B. Sellas December 7, 2015 Follow @madSMscientistDecember 7, 2015 I’m not sure if I’ve admitted this here: I’m a total Shark Tank junkie. My husband and I record every episode and have even been known to binge watch old seasons for an entire Sunday. On a recent episode, Mr. Wonderful said something that … Continue reading Business Relationships: Why You Should Be Kind, Not Nice