by Dionte Pounds July 30, 2016July 30, 2016 Digital marketers love automation. No secret there. With as many different target markets and key metrics as we have to monitor, any rules or reports that we can automate to save a few minutes here and there add up over time and help us breath easier. Bidding … Continue reading 4 Stress-Free Tips for Manual Keyword Bidding
by Pam Aungst July 19, 2016 Follow @PamAnnMarketingJuly 19, 2016 Google AdWords keyword planner is an essential component of any successful AdWords campaign. It’s a tool with many uses for both search advertisers and organic search engine optimization. In this post, we’re going to focus specifically on how it can be used for AdWords campaigns. … Continue reading How a Search Agency Uses Google AdWords Keyword Planner
By Nathan Singer , July14, .2016 When receiving an account, many SEMs follow the old- school train of thought that you need to have as many keywords as possible. At the end of the day, though, size doesn’t always matter. The first thing you want to do is grow an account and expand the keyword … Continue reading How To Build Smaller Keyword Sets For Better Campaign Results
Is it useful for SEOs to track keyword rankings anymore? Columnist Winston Burton weighs in. Winston Burton on July 6, 2016 Some SEOs and brands think that rankings are a very important metric to track for SEO success. But is this really the case? Some sites rank well for high-volume keywords but don’t get … Continue reading Do keyword rankings even matter anymore?
by Carrie Dagenhard June 27, 2016June 27, 2016 Whether you’re trying to calculate how many cups are in a quart, find the name of that actor from that one movie you watched last weekend or locate the closest Indian buffet (mmm), chances are you start your journey on Google. (Or maybe Bing, Yahoo or—gulp—AOL.) It’s … Continue reading 9 Organic Keyword Strategy Hacks You Need To Know
By: Jo Cameron June 23rd, 2016 Welcome to the fifth installment of our educational Next Level series! Last time, we led you on a journey to perform a heroic site audit. This time around we’re diving into the subject of long tail keywords, equipping you with all the tools you’ll need to uncover buried … Continue reading Finding The Gems In Long-Tail Keyword Searches
by Roee Ganot June 19, 2016 Follow @RoeeGanotJune 19, 2016 Keywords may not be as important as they once were, but they will always have a place in search engine marketing. You just can’t get around needing to know the terms that your audience is using to search to help them find your products or … Continue reading Top 10 Keyword Research Tools
by Andre W. Klein June 17, 2016 Follow @akleines2June 17, 2016 Google and all the other search engines online handle billions of search requests each day. They respond to the words and phrases people type in when looking for a product, topic, service, movie, book, etc. Those search requests are known as “keywords” or “keyword … Continue reading Using Keyword Research to Come Up with Niche Ideas
by Alexa Matia June 9, 2016June 9, 2016 Keyword research is vital for the success of your website and increasing your online presence. If you’re a website owner, you probably rely on what’s tried and true: Google Keyword Planner. But guess what? So does everyone else. Finding the right keywords is essential, because it not … Continue reading 7 Totally Free Ways to Get Creative With Keyword Research
by Dionte Pounds June 2, 2016June 2, 2016 When I start an engagement with a new client, the first thing I do is an audit. As the working account manager, I need to get a good sense of how the account’s been set up and how it’s performed to date, to assess where the past … Continue reading 5 Powerful Reasons to Implement Single Keyword Ad Groups Today
