Tag Archives: Kantar

Kantar: ‘Invisible’ Relationships Between Brand And Consumer

Kantar: ‘Invisible’ Relationships Between Brand And Consumer by Laurie Sullivan , Staff Writer @lauriesullivan, March 26, 2018 Attribution continues to change, becoming more sophisticated and increasingly complex.  For example, a recent partnership between Placed and Kantar brings together offline and online advertising, and offline purchases. While Placed brings location data such as where and what time … Continue reading Kantar: ‘Invisible’ Relationships Between Brand And Consumer