See how GA4 funnels reveal where SaaS users drop off — and how to fix friction points to improve conversions, onboarding and revenue growth. Dan Taylor on September 8, 2025 B2B SaaS user journeys are rarely straightforward. Unlike the faster, more direct paths common in B2C, SaaS buyers take longer to decide — working … Continue reading How to optimize B2B SaaS user journeys with GA4
Clicks are vanishing, but email still sparks action. Learn how to prove its influence with smarter metrics and schema markup. Kath Pay on August 28, 2025 AI is reshaping email marketing, starting right in the inbox. Clicks are becoming optional — sometimes unnecessary. That’s convenient for subscribers but potentially disastrous for marketers. Zero-click marketing … Continue reading Adapting email for AI-powered inboxes and zero-click journeys
Amazon Personalized Journeys, Curated Wardrobes, Real-Time Costs by Laurie Sullivan , Staff Writer, July 18, 2025 As long as consumers are willing to share lots of personal information with AI agents, artificial intelligence (AI) from companies like Amazon, Google, Meta, Microsoft, OpenAI, Anthropic and others will plan their trip, pick out and purchase wardrobes, and … Continue reading Amazon Personalized Journeys, Curated Wardrobes, Real-Time Costs
Lost leads? Weak engagement? Fix it with smarter email automation. This blueprint shows you how to maximize every send. Jeanne Jennings on February 28, 2025 Most organizations use email marketing automation, but does your campaign have the right triggers for your marketing funnel and customer journeys? Are there additional automations that could drive more … Continue reading An email automation blueprint for smarter customer journeys
Use event-based journey analytics to map customer entry and exit points, enhance personalization, and improve engagement. Mohit Palriwal on December 11, 2024 Modern customer journeys are no longer linear or predictable. They are shaped by dynamic entry and exit points triggered by a web of events and interactions. Understanding these moments is critical for … Continue reading Understanding customer entry and exit in event-based journeys
Brands can cut through the noise using data-driven insights, delivering value at key moments and building authentic connections. Dave Minifie on September 25, 2024 Today’s consumer journey is complex, chaotic and crowded. Consumers use multiple platforms to solve problems, jumping outside the traditional sales funnel. The once-standard linear path to purchase no longer reflects … Continue reading 3 ways to connect with consumers during today’s complex journeys
Tools like AI-led journey orchestration are akin to air traffic control and empower marketers to optimize thousands of journeys simultaneously. Optimove on July 8, 2024 Imagine you were entrusted with ensuring a planeload of people lands smoothly and safely. Then on top of that, imagine you are also responsible for their comfort and responding … Continue reading Avoid customer journeys becoming a bad trip – be position-less by Optimove
Here’s how taking a holistic look at customer journeys can help your organization drive better experiences and higher revenue. Chris Wood on September 11, 2023 Organizations that want happier customers should look holistically at the entire customer journey. It’s not enough to target individual touchpoints for improvements. Marketers need the big picture when it comes … Continue reading 3 reasons why customer journeys are the key to better experiences and profits
Here’s why artificial intelligence is integral to delivering personalized customer journeys and the platforms and tools that make it possible. Greg Kihlstrom on July 17, 2023 In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. Part one (Generative … Continue reading 4 AI categories impacting marketing: Personalized customer journeys
Three major clients reflect on their different journeys with Pega decisioning and customer service solutions. Kim Davis on June 23, 2023 As reflected at this month’s PegaWorld iNspire, Pega’s offerings range from back-office process automation to customer-facing real-time journey creation — all driven by AI. We sat down with three major Pega clients to understand … Continue reading Citi, Aflac and Verizon: Three different Pega journeys
