Tag Archives: It’s

Why it’s time to treat AI referrals as their own channel in GA4

Google Analytics

AI search visits are hiding in your GA4 reports. A dedicated AI channel can reveal its impact on discovery, engagement and conversions — and help optimize for it. Dan Taylor on August 6, 2025       AI is changing how people discover and navigate websites. Visitors arrive from chatbots, generative answer boxes and virtual assistants instead … Continue reading Why it’s time to treat AI referrals as their own channel in GA4 →

These are the perks workers are looking for right now (and it’s not just to work from home)

Work Environment

July 31, 2025 These are the perks workers are looking for right now (and it’s not just to work from home) BY Sander Van’ t Noordende In the current climate of economic volatility, changing workforce expectations, and ongoing systemic talent scarcity, the employer–talent dynamic faces new challenges. But the latest data tells a different story: not … Continue reading These are the perks workers are looking for right now (and it’s not just to work from home) →

Why it’s time to reframe email from campaigns to conversations

Email Marketing Optimization

Most email programs are still built around brand priorities — not customer needs. Here’s how to flip that dynamic. Kath Pay on July 18, 2025       Why do so many marketers still email like it’s 1999? Despite all the tools we have to optimize frequency and personalize content, my inbox shows how little most brands … Continue reading Why it’s time to reframe email from campaigns to conversations →

Your GTM spend isn’t just an expense — it’s an asset

Marketing Tools

Causal AI brings audit-grade clarity to GTM, enabling a shift from cost-center thinking to asset-based strategy in marketing and sales. Mark Stouse on July 17, 2025       For as long as most of us can remember, go-to-market (GTM) operations — especially marketing and sales — have been treated almost entirely as operating expenses. The logic … Continue reading Your GTM spend isn’t just an expense — it’s an asset →

It’s time to move on from multi-touch attribution

Marketing Attribution

MTA promises precise measurement, but delivers complexity and confusion. It’s time to replace it with incrementality testing and MMM. Tom Leonard on June 20, 2025        Multi-touch attribution (MTA) is a waste of time and money. This isn’t a controversial statement anymore. Few disagree except for MTA vendors, and even they have quietly hedged their … Continue reading It’s time to move on from multi-touch attribution →

‘The point is to get disoriented, not oriented’: David Reinfurt on why it’s time to rethink how we teach design

Design Trends

June 14, 2025 ‘The point is to get disoriented, not oriented’: David Reinfurt on why it’s time to rethink how we teach design BY Jarrett Fuller Designer, editor, and educator David Reinfurt’s 2019 book, A *New* Program for Graphic Design (Inventory Press) was a surprise success, selling out its initial print run in three weeks. It’s … Continue reading ‘The point is to get disoriented, not oriented’: David Reinfurt on why it’s time to rethink how we teach design →

Why it’s perfectly normal (and good, even) to question what you do for a living

Lifestyle

June 15, 2025 Why it’s perfectly normal (and good, even) to question what you do for a living BY Jessica Wilen Jessica Wilen, Ph.D is an executive coach and the founder of A Cup of Ambition, a popular newsletter about working parenthood, the psychology of work, and women in leadership. When my daughter was 2 years … Continue reading Why it’s perfectly normal (and good, even) to question what you do for a living →

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