Key ways to audit your campaigns so you can completely eclipse your 2017 Google Shopping performance. What a year 2017 was for Google Shopping, right? The real question is, though: How did your campaigns fare? Stellar? Decent? Mediocre? Regardless, the simple fact remains that it is now 2018 — a new year, which means renewed … Continue reading It’s 2018. Are your Google Shopping campaigns ready?
David Kiger — January 10, 2018 Follow @davidkiger — January 10, 2018 Shutterstock The promise of a new year can give us an opportunity for a fresh start. One way that small business owners can get on the right track for 2018 is to examine better ways to get organized. A 2016 survey by Office … Continue reading New Year, New Plan: It’s a Good Time for Small Business Owners to Tackle Office Organization
Here’s a partial list of the hidden consequences inside some of the biggest trends in 2017. Barry Levine on December 28, 2017 It’s like when you stand against the waves at the beach. You’re prepared for the really big ones, and you can spot them a mile away. They grow, arrive, you’re ready, and … Continue reading It’s not the trend that you need to watch for. It’s the trend inside the trend.
Jeanette Nyden — December 19, 2017 Follow @JeanetteNyden — December 19, 2017 TeroVesalainen / Pixabay Some outsourcing contracts actually ensure poor performance. It’s true! Service levels are too high, penalties drive over-performance in one area at the expense of others, and governance structures look pretty on paper but create zero accountability. Couple these problems with … Continue reading If It’s Broken — Fix It: 3 Simple Solutions
Google has grown smarter at recognizing variant spellings of the same entity, but columnist Paul Shapiro observes that it’s not perfect yet. Paul Shapiro on December 18, 2017 My wife came to me with a problem. She wanted festive, whimsical, and potentially matching Hanukkah pajamas. But there weren’t enough options coming up in Google … Continue reading Optimizing for Hanukkah: Sometimes it’s still strings, not things
Dan Seavers — December 15, 2017 Follow @TWDanSeavers — December 15, 2017 What’s Your New Year’s Resolution? If it isn’t to improve your business’s reputation, then you’ll join the 43% of executives who believe their online rep is important, but still don’t do anything about it. Stop making excuses! Wokandapix / Pixabay Following our full … Continue reading It’s All About the Reps – 5 Steps to get Your Online Reputation Fighting Fit in 2018
Steve Masters — December 8, 2017 Follow @masterstips — December 8, 2017 geralt / Pixabay Ask anyone what Google is and the most likely answer will be that it’s a search engine, which is pretty hard to argue with. The tech giant’s most important platform is called Google Search, where people type in queries and … Continue reading It’s Time to Optimize for Google As a Recommendation Engine
SEO reports are often really useful… for SEO professionals. Columnist Greg Gifford asserts that if you want to truly prove the value of your services to your clients, you have to tie your reports directly to their bottom line. Greg Gifford on December 5, 2017 You’d think that after a year or so … Continue reading It’s time to change your SEO reports!
Has programmatic put great creative on the back burner? Columnist John Nardone explains why agencies need to put creative at the forefront of their efforts again. John Nardone on November 15, 2017 Call me a curmudgeon. When I was coming up through the advertising industry, it was creative that drove the campaign. Creative development … Continue reading It’s time for creative to retake center stage
Amanda Abella — November 8, 2017 — November 8, 2017 I’ve recently read several articles that have come out regarding oversaturated and dying industries. Sometimes it was due to artificial intelligence while other times it’s because the industry can’t take anymore. The truth is, there’s always going to be some doom and gloom just around … Continue reading 4 Keys to Success in Any Industry (Even If Everyone Says It’s Dying)
