By Sarah Bregel September 01, 2023 Labor Day—the holiday celebrating the American worker—is just around the corner. But while employees may be happy about hot dogs, brewskis, and the federally mandated day off, chances are, they aren’t happy about their pay. According to a new poll of nearly 2,000 adults by the market research … Continue reading Labor Day poll: Here’s how long it’s been since the average worker has gotten a pay raise
The bar is raised, and not everyone’s keeping up. Learn why you need to improve the customer experience with your marketing platform. Ali Schwanke on August 16, 2023 Modern B2B customers aren’t just expecting more these days — they’re downright demanding it. Clunky interfaces and slow responses won’t cut it anymore. Today’s customers want quick … Continue reading It’s time to prioritize customer experience in B2B
If your email strategy’s success is founded on clicks and opens, the data privacy landscape of the future could be an unpleasant awakening. Natalie Jackson on July 28, 2023 The data privacy landscape is changing rapidly, driven by legislation like GDPR and CPRA, plus consumer pressure on big tech companies. Marketers can no longer use … Continue reading It’s time to say goodbye to your email open rate
Remote Work May Never Die, But It’s Losing Momentum. Here’s Why. Deanna Ritchie / Jul 24, 2023 Ever since the COVID-19 pandemic, remote work and hybrid work have encroached their way into normalcy. Now that many people have gotten used to this arrangement, with some of those people thriving in it, it’s unlikely that … Continue reading Remote Work May Never Die, But It’s Losing Momentum. Here’s Why.
It’s Doable: Disabled Marketing Veterans Launch Creative Agency by Richard Whitman , Columnist, June 30, 2023 Two ad holding company veterans have launched what they are calling the first creative agency—called Doable—that is founded and staffed by talent with disabilities. The founders include Hugh Boyle and Bob Wagner. Their mission is to improve representation of … Continue reading It’s Doable: Disabled Marketing Veterans Launch Creative Agency
By David Salazar June 04, 2023 When comedian and writer Adam Conover started staffing up his 2022 Netflix comedy-documentary series The G Word, which explores the U.S. government, the precarity of Hollywood writers was hard to ignore. Conover recalls a meeting with the show’s producers: One of them noted that, because the show was … Continue reading ‘It’s starting to feel like anything is possible’: Comedian Adam Conover on the next phase of the writers’ strike
Marketing needs to elevate itself from baked-in AI solutions and look at creating custom models based on their own data. Start with brand. Kim Davis on May 23, 2023 With many marketing organizations using solutions with artificial intelligence baked in, and many now scrambling to test use cases for readily available generative AI, Andrew Frank, … Continue reading It’s time to teach AI about your brand
The idea of the sales funnel is almost too familiar to give up. But the funnel is looking a lot different these days. William Terdoslavich on May 5, 2023 See something — like something — want something — buy something. That’s how people shop. Marketers know this as “the sales funnel”. The concept has different … Continue reading If it’s not a sales funnel, what is it?
By Samantha Leal May 03, 2023 “Do you know Spanish?” It’s a question I’m all too familiar with at work—and I know what comes next: “What does this mean?” “Is this the right word?” or even: “Can you translate this bit of copy?” (To be clear: I can’t. Though I’m Latina, my Spanish is … Continue reading Stop asking bilingual employees to translate your work. It’s not their job
By Chris Stokel-Walker April 14, 2023 Exactly one year ago, Elon Musk shocked the tech world by putting in a bid to buy Twitter for $44 billion. In signature Musk fashion, that figure worked out at $54.20 a share. That offer led, months later, to an actual acquisition, and eventually to the situation we’re … Continue reading Twitter Ex-employees say he’s ‘constitutionally incapable’ of turning things around.
