Tag Archives: Iterative

Iterative is Not Necessarily Incremental

Thomas Schissler — February 12, 2020 The terms “iterative” and “incremental” are used so frequently and naturally in the context of agile that their meaning is no longer challenged. Sometimes the two terms have even become synonymous. Agile development is often referred to as an iterative-incremental process. This term already suggests that they are actually … Continue reading Iterative is Not Necessarily Incremental

How We Increased Conversions By 130% With Iterative Testing

By Nadiia Gryshchenko January 20th, 2017 Increasing conversions is one of the most common challenges digital marketing agencies have to deal with. In this how-to article, we will provide you with tried and proven hints on how to considerably raise the number of goal achievements per visitor. To put it simple, we offer doing iterative testing … Continue reading How We Increased Conversions By 130% With Iterative Testing

Here’s Why Every Business Owner Should Consider Iterative UX Design Process

Saher Naseem — January 2, 2017 Follow @SaherNaseemD— January 2, 2017 Believe it or not, there are no constants in the digital world. Customers always demand change, that is why entrepreneurs and business owners create new business strategies and develop advanced products to meet their customers’ requirements. Still many companies strictly follow the traditional model … Continue reading Here’s Why Every Business Owner Should Consider Iterative UX Design Process

Iterative A/B Testing – A Must If You Lack a Crystal Ball

Peep LajaMay 19, 2015 You have a hypothesis, and run a test. Result – no difference (or even drop in results). What should you do now? Test a different hypothesis? Not so fast. A fairly common scenario Let’s imagine that you conducted a qualitative survey, and a large number of respondents voiced concerns about your … Continue reading Iterative A/B Testing – A Must If You Lack a Crystal Ball